100 LinkedIn Marketing Strategy Templates That Make You THE Expert

I received an email from LinkedIn today.  The subject line was “Your account is on hold”.  My heart stopped.  My first thought was what did I do wrong?  I stopped using automation years ago.  My assistant, Nicole, posts my daily email as a LinkedIn Article.  She also posts a teaser that links to the article.  I don't invite 100 strangers to connect every

Every day someone asks me what's working on LinkedIn.  I ask them what they're trying to accomplish on LinkedIn.  Some say lead generation.  Some say they want more exposure.  They all say they want more clients.  I ask about their LinkedIn strategy.  “I don't have a formal LinkedIn strategy.”  “I log in a few times a week, search for job titles and

Do you use hacks?  In case you're not familiar with hacks, the definition is “a clever tip or technique for doing or improving something.”  Shortcuts to success… …without doing much work.  I'll be honest.  I've tried countless marketing and LinkedIn hacks to grow my business.  Eventually, I realized shortcuts don't work (I can be stubborn at times).  How do internet marketing hacks

I came across this post from Sarah Sal, who uses paid ads to resolve customer service issues.  Say what?  Twitter used to be a great resource for getting the attention of customer service, but it doesn't work as well as it used to.  I love how she spent only $12.15 on a LinkedIn ad to get the attention

You're just starting your career as a concert producer and you're looking for clients.  Elvis is in the prime of his career.  Hotter than hot.  You have zero experience with big names.  Why not take a shot and see if Elvis would be open to having you manage a world tour?  What could possibly go wrong?  If Elvis was on LinkedIn,

When I wrote the first edition of Ultimate Guide to LinkedIn for Business in 2012, I had 642 LinkedIn connections.  Business was booming with 642 LinkedIn connections, so I set out to reach the 30,000 connection limit.  More Connections = More Money right?  When my network was small, I could keep in touch with my network.  On my journey

The other day I shared a story about a new LinkedIn connection relentlessly pitching me so hard that I had to remove her as a connection.  “Lisa” was only the second person I had to remove in my 20 years on LinkedIn.  The first person I removed was my first death threat on LinkedIn.  I know I’m sounding

How much is too much?  I recently connected with someone on LinkedIn who looked legit…  …then the pitchfest started.  I ignore sales pitches because I know if I engage, it's like opening Pandora's Box.  Day 1: Friendly “thanks for connecting” banter with an invitation to do a free strategy session with her.  I can deal with that.  Day 2: A longer

Yesterday I saw a job posting on UpWork for LinkedIn marketing experts.  FULL DISCLOSURE: I've had a profile on UpWork for years, but I've never accepted any contracts.  Keep reading to learn why…  Here is a portion of the job posting for LinkedIn experts:  First, please DO NOT SEND us ChatGPT created proposals, just answer my questions below…  Looking for

This week, I received a LinkedIn message that started with, “Let's do a promo to your list”  To be fair, I've known this guy for at least a decade.  I was a customer at one time when he built custom content management platforms long before platforms like Kajabi existed.  Today he's pitching a “done for you” LinkedIn lead

Yes, it's Cinco de Mayo, and LinkedIn turns 20 today.  LinkedIn was founded in December 2002, and the website went live on May 5th, 2003.  In August 2004, LinkedIn reached 1 million users.  I don't remember exactly when I joined LinkedIn, but I do know it was after I received an invitation from a friend (remember when communities

Admit it.  You're a scroller.  You skim content until an image or a word in a headline grabs your attention.  Read a little bit then back to scrolling until the next trigger stops you.  Can you intentionally create scroll-stopping triggers?  Of course, you can.  Here are five ways to stop the scroll.  1. Catchy Headlines: Headlines need to be short and sweet Ask a

I've been testing some scripts for LinkedIn messaging on ChatGPT 4 and the AIPRM add-on.  AIPRM has some templates for LinkedIn messages and content so I added this prompt.  Write 10 LinkedIn invitation messages to senior executives in the united states and work for fortune 500 companies Hi [Name], I'm inspired by your leadership at [Company], a Fortune

Of course, I've been playing with ChatGPT and testing it on LinkedIn.  I was on a group coaching call with Marjorie Gutierrez, so we put her LinkedIn profile to the test.  I have the free version of AIPRM installed in my ChatGPT account, which provides me with templated prompt starters.  I used a LinkedIn-based template from AIRPM and here's what

I love working for myself.  In the late 1990s, I chose to leave a stable IT job to venture out on my own.  At the time, I was an IT Director for an investment bank.  The stress is overwhelming.  The hours are ridiculous.  After the 2008 financial collapse, most of my clients disappeared.  Some went out of business.  The rest stopped spending

Today we had a great debate about differentiation.  We kicked around the usual ways to differentiate your brand. Develop a strong personal brand that reflects your values, expertise, and unique approach Identify a specific market segment Provide exceptional customer service Use testimonials from your raving fans Create a unique pricing strategy Create customized offers Participate in community events Use creative marketing techniques Create high-quality content

Today I received a message from one of my LinkedIn connections.  This message was different.  I teach my clients to be different and stand out.  How much is too much when it comes to being different?  I connected with this person a few years ago.  He did say “Happy Birthday” in 2021.  Otherwise the usual new connection chit chat then silence

Have you ever dipped your toe into something new? How'd it go?  For years, I dipped my toe into LinkedIn.  To be honest, I was one of those occasional LinkedIn users logging in once or twice a month.  I only had 642 connections when I wrote the first edition of Ultimate Guide to LinkedIn for Business and it was

You guessed it.  Linked Accelerator is OPEN.What is Linked Accelerator, you may ask? Linked Accelerator is my unique, hands-on LinkedIn training course.  What makes it unique?  Most courses are one-way conversations.  The instructor speaks.  You listen (in the background as you multitask).  The instructor gives you homework you never have time to complete before the next session.  You implement less than 10% of

Speed dating wasn’t a thing when I was single, but I know how it works. Chat with someone for five minutes, a bell rings, and you rotate to the next person.  If you feel a connection, you may go on a date to explore a potential relationship.  I see a lot of people speed dating on LinkedIn.  Throw spaghetti

Marketers always claim they can get you leads.  Lots of leads.  What do you consider a lead?  When marketers start talking about leads, my mind goes right to Seth Godin's book “All Marketers Are Liars”.  If you've worked in a corporate marketing department, you're familiar with “marketing qualified leads” and “sales qualified leads”.  Of course, sales reps want “sales qualified

A colleague reached out to me on LinkedIn because he hit his 100 invitation limit.  I've never hit that limit because I stopped inviting people based on job titles. My approach years ago was to search for a job title like “executive coach” or “entrepreneur” and then invite them to connect. My reason for connecting was solely because

Do you feel under attack when you scan your LinkedIn inbox?  I ignore sales pitches.  Aggressive salespeople come back with “Bumping this to the top of your inbox”.  I ignore them.  They come back with “Did you get my message?”  I ignore them.  If I respond to a sales pitch in my inbox, it feels like hand-to-hand combat because they immediately

I'm preparing for the next Linked Accelerator class, so I was scanning through some old emails I wrote in 2015.  I can't believe how bad I was at writing emails in 2015.  Great tips, but the emails were boring as hell.  As I read them, I could hear a monotone, robotic, boring voice.  That's not the point of today's email, so

Seems like every day I receive an email or see an online ad about swiping emails.  For $37 you can get dozens of emails that generated tens of thousands of dollars (at least that's what the ad says).  I'm starting to see ads for LinkedIn messages too.  Cut and paste these emails and sales will come rolling in.  I

I loved watching Zorro when I was a kid.  Swinging from chandeliers.  Overpowering ten men at a time with the slash of his sword.  His mission in life was to right the injustices of the world.  It turns out, Zorro didn't start out as a confident hero.  The higher he flew, the further he fell until he felt out of

WARNING: It's Friday, and I'm soooo ready for the weekend.  People on LinkedIn continue to amaze me.  Today, I received this invitation to connect.  Hi.I'm Su ! Your resume looks great. Can we talk? I'm in the birds nest business.  if I didn't bother you.  To be honest, I never met anyone in the bird's nest business, so I checked

I went into a severe writing slump and didn't post regularly on LinkedIn for a few months.  Last week, I broke out of my slump and started a new LinkedIn content marketing strategy.  I'm writing five emails per week, posting them as LinkedIn Articles that end with my bio and link to my website.  I also write a

I received an interesting LinkedIn connection request today.  Hi Ted, Love your sales and marketing tips.  My mentor told me I had to get your book to read.  What are the top 3 nuggets I should obtain from reading your book “LinkedIn for Business”?  Is there anything I can do to better support you Ted?  This invitation made me think.  What

A Facebook memory popped up yesterday that I have to share with you.  This guy said he does Amazon SEO.  I wanted to learn more since Ultimate Guide to LinkedIn for Business Third Edition was about to be released.   Here's our unedited conversation (sorry for the offensive content).  Him: I can tell that being 36 years old…I have the

I had no idea I had a mental spam filter. According to Scientific American, we all have a mental inbox and spam filter. Our mental “in-box” of working memory—the brain regions and processes that create temporary storage—is much more constrained. In fact, several decades of research have indicated that our capacity to hold information “in mind” for

Why do men resist asking for directions when we're lost? My friend, George Sotiropoulos, sent an email today titled Too Proud to Ask for Directions, which struck a nerve.  You may remember a time when you were driving in circles looking for an address.  Of course, the man is too proud to stop and ask for help.  My wife

Every day I receive LinkedIn messages offering me qualified leads.  Occasionally, I'll ask them about the leads they promise.  Some consider a lead a LinkedIn profile view.  Hmmm.  Doesn't sound qualified to me.  Some consider a new LinkedIn connection is a lead.  Hmmm.  Doesn't sound qualified to me.  What exactly is a qualified lead?  Here's a high-level summary of leads.  Cold leads are people who

You may be old enough to remember some of these one-hit-wonder bands and songs.  ? and The Mysterians – 96 Tears  The Knack – My Sharona  Norman Greenbaum – Spirit in the Sky  Boston – More Than a Feeling  One mega-hit then nothing.  You probably know some one-hit-wonders from high school.  The star quarterback.  The basketball star.  The star of the high school musical

Remember the good old days when we typed (with a real typewriter!) our resume on fancy paper?  In addition to a stellar job history, you had to use the latest resume format and print it on heavier stock paper to make a great first impression.  Hundreds of paper resumes would arrive on the hiring manager's desk, and

Creating a killer LinkedIn profile is essential for building your professional brand and advancing your career.  To do this effectively, it's important to focus on incorporating key elements like a compelling headline, engaging content, and strategic keywords that will help you stand out in a competitive job market.  To start, you should begin with a strong headline

When does it become TMI?  People are sharing more on LinkedIn.  Last year LinkedIn released Creator Mode to help content creators reach more people.  Remember Pulse which became LinkedIn Pulse?  Pulse was a popular content-sharing platform that worked so well, that LinkedIn purchased the app.  Post an article on LinkedIn Pulse and thousands of people would see your content on

YES, I went there.  As I scan my LinkedIn messages every morning, I can't help but go there.  The classic, overused scenario of a guy walking into a bar with one thing on his mind…  …to get laid.  His mission is not only to get laid, but he also wants it to happen RIGHT NOW.  He doesn't care where you

Seems like everyone is a marketer these days.  When I search LinkedIn for “marketer” there are 58,900,000 marketers.  Huh?  I don't know how many marketers there were before the big Pandemic Pivot, but I doubt there were 58 million of us (I do call myself a marketer because I've been doing it for over 20 years).  In February 2020,

Well, I guess you liked my story about starting conversations with my LinkedIn welcome message.  In case you missed the email, here's a link:  https://tedprodromou.com/80-of-you-replied/ So, you say you want to see my welcome message that created an 80% response rate?  Here you go.  Hi FIRSTNAME, Thanks for connecting with me and I look forward to learning more about you and

Another imposter enters the fray. I came across a LinkedIn profile today. I'm not going to embarrass her because that's not the way I work. She calls herself a LinkedIn Angel. She admits she's new to LinkedIn and figuring it out. Her profile is a mess. For some reason, she doesn't want to share her last name or her contact information. I'm

When was the last time you landed a client from LinkedIn?  It's harder than ever, isn't it?  If you're old enough, you may remember the Lemmings game from the 90s.  Your job is to guide lemmings to safety because if you don't, they'll follow each other right off a cliff.  LinkedIn has become the Lemmings game with everyone following

Did you know you can legally steal data from LinkedIn?  LinkedIn has always been very protective of their data.  The LinkedIn members database is considered one of the highest quality business resources.  LinkedIn guards it like Fort Knox.  For years, people have been trying to “scrape” data from LinkedIn.  LinkedIn is constantly making updates to prevent people from stealing your

We all hate LinkedIn sales pitches.  “I see we have something in common. Let's connect and do a 30-minute call to see how we can help each other.  By the way, if you need help generating 20-30 sales calls a week on LinkedIn, I have a secret formula that works like magic.  If you want to get started,

When was the last time you checked your LinkedIn Security and Privacy settings?It's been a long time for me.The reason I looked at my settings is because I tried to send a message to a LinkedIn connection and I couldn't.I didn't know you could turn off LinkedIn messaging.There are a lot of new settings so

I get this question all the time.  Is it better to connect with someone on LinkedIn or follow them?  Years ago, LinkedIn added the option to follow someone who reached their connection limit of 30,000.  LinkedIn connections are your first-degree connections. You accepted their request to connect or vice-versa.  Once you are a first-degree connection, you can send LinkedIn

I'm helping a client resurrect their LinkedIn group.  There are over 70,000 members and an average of 40-50 posts per day.  Sounds promising, doesn't it?  Guess how many people Like, Comment, or Share posts?  ZERO.  I scrolled and scrolled and scrolled and couldn't find any interactions.  This group is like one of those community bulletin boards where people pin their flyers

I'm sure you've experienced the missing or random image problem on LinkedIn.  You write a great blog post and want to share it on LinkedIn.  When you create a post on LinkedIn and share the link to your website, the image from your website is missing.  Or a random image from your website appears.  One way to fix this

There's been an ongoing debate for years.  Should your LinkedIn profile be in first-person or third-person?  In case you need a refresher…  When you speak or write in first-person you are talking about yourself.  It feels like you are talking to me.  Tom Ruwitch writes in first-person in his LinkedIn About section:  I'm Founder and President of Story Power Marketing. Coaches,

LinkedIn has a podcast network?  I had no idea.  How did I miss that one?  If you want to add your podcast to the LinkedIn Podcast Network, here's a link.  I don't see the LinkedIn Podcast Network on the LinkedIn home page so I had to search for “LinkedIn podcast network” to see some podcasts people are promoting on

The other day, I told you not to waste your InMail on me.  To be honest, I think I've used less than a dozen InMails over the years.  I don't need to use them because I focus on getting to know someone before committing to a LinkedIn relationship.  I wrote the article because a lot of people send

I've been a guest speaker on a ton of big webinars recently.  I invite people to connect with me on LinkedIn during my presentation.  Some people do invite me to connect and mention the webinar in their invitation.  Most of the invitations I receive are not invitations to connect.  They send me an InMail full of compliments.  𝘐 𝘢𝘵𝘵𝘦𝘯𝘥𝘦𝘥 𝘵𝘩𝘦

Sounds amazing, doesn't it?  I have some bad news for you.  You're going to have to work a little longer than 15 seconds to have success on LinkedIn, even if you automate the hell out of it.  Why do most LinkedIn “experts” say 15 minutes a day is the magic number for LinkedIn success?  Are we that lazy that

This is the subject line of an email I received the other day.  The subject line caught my attention so kudos to the author.  Do I believe you can have success on LinkedIn for only $49?  It depends how you define success.  If you consider LinkedIn success as sending 100 invitations and 500 templated sales pitches every week then

The question people ask me all the time…  “Do I need a paid LinkedIn account?”  I ask, “Do you need more customers?”  “Yes, I do”  “What is your marketing budget?”  “I don't have a marketing budget”  “How much time do you spend on LinkedIn every week?”  “I don't have time to log in every week”  Obviously, if you don't spend time or money

Did you know the number of coaches on LinkedIn TRIPLED in the past 18 months?  In 2001, I received my CPCC certification from Coaches Training Institute (CTI)  Today, they’re called The Co-Active Training Institute and I highly recommend their training.  This is not your weekend coach certificate for $37.  The program is extensive.  I had to complete 6 core courses

I was talking with someone last week who wanted to run LinkedIn ads.  He was referred by a friend, but he hired someone to run the ads before we spoke.  “We’re going to throw $2000 at LinkedIn ads for two weeks” he said.  My first thought was he might as well set that cash on fire right now.  You

I see a lot of LinkedIn profiles.  I see a lot of LinkedIn professional headlines like this:  Influencer | Thoughtleader | Expert | Speaker | Author  Can you call yourself an influencer or thoughtleader?  Of course, you can call yourself anything you want but does it mean anything to others?  What if Forbes added you to their list of top

Over the years, I realized there is one skill you need to master to be successful in business.  That skill is writing.  Adam Grant posted a great quote on Instagram the other day.  “Writing is more than a vehicle for communicating ideas. It’s a tool for crystallizing ideas.  Writing exposes gaps in your knowledge and logic. It pushes you to articulate assumptions

I get messages every day promising 20-40 “qualified” sales calls every week.  A few years ago, I was very aggressive on LinkedIn (yes, I was one of those guys!).  I used to generate 20-40 sales calls every week by myself.  I was on “discovery” calls (before Zoom) at least 30 hours every week.  I was using aggressive “high ticket”

How many 2022 planning emails are sitting in your inbox? More than I can count.  364 days a year these people are promoting other services like how to do a 7-figure launch, copywriting courses, Facebook ad courses, and how to get in on the crypto currency game.  All of a sudden, these same people are goal setting experts.  They’re

I’m seeing a theme lately from the “gurus”.  Crush your competition.  For argument sake, let’s say you wiped out all of your competitors.  Completely destroyed them.  You’re the King of the Hill. What would that do for your business? I have a few “competitors” who use the search and destroy approach.  They’ll do anything to win a deal. They also charge an arm

This is straight from the horse’s mouth. Yesterday I was on a webinar with the LinkedIn Creators team. They were sharing best practices for content marketing on LinkedIn. You know. What to post, when to post, how to build a following on LinkedIn, how to get maximum value for the time you spend on LinkedIn. Here’s a few things LinkedIn

Don’t worry. I’m not trying out for The Voice. I’ve been studying copywriting and writing for years. I heard it over and over. “You need to find your voice” I thought I knew what they meant but my copywriting and emails never felt right. Maybe I was sidetracked by gurus telling me to create my fictitious character. Russell Brunson calls it your

Here’s another example of how NOT to win friends and influence people. I don't know this guy, but he writes a LinkedIn post promoting his 4-week LinkedIn boot camp. Then he tags 100 LinkedIn coaches so he can leverage our networks. Did he ask permission? Hell no. Did he invite me to contribute to his boot camp? Hell no. Is he

Go ahead. Make fun of me. I still think How to Win Friends and Influence People is one of the best books ever. Yes, it’s old. So am I. But the lessons learned are timeless and more relevant than ever. Why? We’ve turned into a rude, self-centered society. Take a look at your LinkedIn invitations.  Read a few out loud. How do you feel? Do you feel like

Imposter syndrome is real. I’d say we’ve reached epidemic levels. Millions of business professionals pivoted to new careers in 2020.  It’s never been harder to get and keep people’s attention.  I’ve been around the block more than once so I can spot an imposter a mile away.  How can you spot an imposter? Does their LinkedIn profile match what they’re trying

Register Now In February 2020, there were 2 million coaches on LinkedIn.Today there are 6.5 million coaches.168,000 estate planning attorneys1.6 million certified public accountants187,000 marketing agenciesAnd get this…57.9 million marketers (I knew there was a glut but his is CRAZY)In the past, businesses started their business name with A or AA or AAAAA so their Yellow

Yesterday I told you to stop searching for job titles on LinkedIn.  Why? When I start working with a new client, I ask them who they’re looking for on LinkedIn. Many say “I’m looking for CEOs in companies earning $5M to $50M in revenue” “Why are they your target market?” I ask. “Because they can afford to hire me” First, CEOs

For years I focused on creating my “ideal” client profile from templates. Facebook used to give us amazing demographic and psychographic information for free.  What kind of car do they drive? Are they married? Single? Divorced? Children? What is the value of their home? What is their annual income? Where do they like to shop? Where do they like to vacation? Hobbies? Religion? We even

Thank you so much for offering to help me in my time of need. I’m scanning through my LinkedIn messages. Almost every message offers to help me in some way. I had no idea I had sooooooooo many problems. Where do I start? Do I need 80-100 appointments a month? Should I invest in a big project that will make

Our job in sales is to move the prospect forward to become a new client.There are many ways to move a prospect through your sales funnel.These days it feels like we’re being pushed AND pulled through the sales process.I hear it all the time…”I don’t have time to build a relationship. I have quota to

Here's an easy way to find your ideal clients on LinkedIn.  These are people who “raised their hands” and took a course to learn the same skills you help your clients with. You also get to see the questions they are asking, giving you a treasure trove of content ideas. 

Movie trailers have been around forever. In one to three minutes, you get a taste of the movie. I’m sure you’ve seen movie trailers that made the movie look great but the movie was horrible. The movie trailer contained the only highlights of the movie. Years ago, I watched the movie trailer for Marley & Me. I knew nothing about

I know what you’re thinking…You can’t sell your LinkedIn profile. Even if you could, who would want it? In this crazy world where people are paying millions for NFT’s maybe there is a market for your LinkedIn profile. Is your LinkedIn profile good enough that someone would make you an offer? I’m promise there’s a point to this story… (Being

LinkedIn ProFinder is going through a major overhaul. Instead of being a separate section of LinkedIn.com, they are integrating it with the dashboard. Here is what I'm seeing now as the migration is happening.  I'm not sure if I like this change because the number of leads I receive as a service provider have dwindled to almost

On LinkedIn you have the ability to create polls.  You can create polls on your personal profile that your 1st degree connections will see.  You can also create polls on your company page for your followers to see. In this video I show you how to create LinkedIn polls.

If you’re in the 9-5 corporate world, your LinkedIn profile should be your online resume. Your resume is all about you. If you’re a coach, consultant, or independent professional service provider, your LinkedIn profile should be client-focused.  What do I mean by client-focused? Your LinkedIn profile should be focused on your target market and the problems you solve for

LinkedIn Events are a powerful tool that helps promote your online and in-person events.  In this video I show you how to create LinkedIn Events that let you capture the viewers contact information so you can follow up with them after the event. Hey, it's Ted Prodromou, I want to show you how to set up

Here's the replay of The Missing Link to Predictable Income. If you are interested in creating predictable income for your business, grab some time to talk with Ted to see if it's a fit. Chat With Ted

Our LinkedIn newsfeed can get very busy. As our network grows, we see more content posted by our 1st degree connections. We also see content our 1 degree connections Like, Comment on or Share. Seeing content posted by my 2nd degree connections is a great way to grow your network with people who add value.  You also see content

LinkedIn spam is becoming an epidemic.  Every day, marketers and salespeople are blasting millions of sales pitches at us. Here's how you can slow down the amount of spam you receive and how to customize your newsfeed. Wouldn't you love to turn off the noise on LinkedIn? Sounds intriguing, doesn’t it? Don’t you hate it when you discover something

Yes you read the correctly. Starbucks sells an espresso machine for $2700. And you thought paying $5 for a latte was crazy.  Let me explain their reasoning in a minute… …with some help from Perry Marshall’s 80/20 Sales and Marketing book. If you don’t have a copy I highly recommend grabbing a copy as soon AFTER you finish reading the

The Freedom Accelerator Jumpstart coaching program starts Tuesday March 16th. If you want to see if you are a fit, schedule some time to talk with Ted. Chat With Ted

Here's a short video with my latest LinkedIn content tests.  What's receiving the most views?LinkedIn Status UpdateLinkedIn EventLinkedIn LiveLinkedIn ArticleLinking to an external siteThe answer will surprise you…

No product or service is perfect.  That’s why I have about a half-dozen marketing tools bandaged together with Zapier. What if there was something about your product or business you didn’t want your clients to know?  A dirty little secret. Is it better to be upfront and let people know about this imperfection? Or not mention it and hope they

Are you telling me I don’t have to create new content every day? That’s music to our ears! Recently I started posting more frequently. I started doing LinkedIn Live interviews. I started sending 4-6 emails a week. I turned my emails into articles for LinkedIn and Medium.com. I shortened my emails into LinkedIn status updates. I posted my emails on my website

Aleasha Bahr and I hosted a webinar where we created strategies to get new clients using LinkedIn. Some of the strategies have nothing to do with LinkedIn, like asking for referrals.  LinkedIn is where you will find people who have referred business to you in the past. You can also find content on LinkedIn and engage with the

Some of you have been asking why I rarely share LinkedIn tips in my emails. When I wrote the first edition of Ultimate Guide to LinkedIn for Business almost a decade ago, every email I sent was related to LinkedIn.To be honest, focusing on LinkedIn “how to’s” got pretty boring. For you and me.It was kinda like

Don't worry. I'm not getting all touchy, feely. My son bought me a Fitbit Versa 3 for Christmas. Now I know how well I slept last night according to data points. How many times I turned over. How many calories I burned on my Peloton ride this morning. My heart rate, resting heart rate and heart rate variability. And a million

Remember the days when someone would ask “What do you do?”You would reply with a catchy one-liner.”I help struggling entrepreneurs build a 6-figure business working just 4 hours a week from anywhere in the world”The goal of your elevator pitch is to get them to say “That’s interesting, tell me more”That used to work 20

Yesterday Microsoft announced earnings were up 17% last quarter. LinkedIn revenue was up 23% last quarter. LinkedIn sessions were up 30% last quarter with record engagement. It seems like the same results every quarter since Microsoft purchased LinkedIn in late 2016. Pandemic or not, LinkedIn is hitting its stride and my business is thriving because of it. To play

Your LinkedIn profile is often the first impression of you. You only get one chance to make a great first impression. In this video I show you how to make that great first impression and get people to know, like and trust you before you even speak to them. This is LinkedIn profiles made easy.

A few years ago, one of my clients told me the bar is very low on LinkedIn. What he meant was people don't know how to use LinkedIn to build relationships.  I see a lot of my “competitors” teaching you the latest LinkedIn “hacks”. Do you really want to use “hacks” to build your business? Do you really believe

We see a lot of car commercials on television. It seems like every set of commercial breaks include at least one car commercial. I noticed something the other day. Most commercials for cars like Ford, Chevrolet, Honda and Toyota focus on the interest rate and monthly payment. Commercials for BMW, Lexus, and Mercedes focus on the experience of driving

It’s that time of year again.You travel to spend the holidays with your family (84 million are doing this in the US).After 10 minutes you realize why you only visit your family once a year.They annoy the hell out of you. So you sneak away for some alone time as often as you can get away

There’s an ongoing debate about how often you should email your list. I used to send an email once a week or once every other week.  Sometimes once a month. Definitely not on a consistent basis.  Most of my clients fit into the same pattern of emailing once in a while with no definite purpose. Last year I joined Copy

As soon as I pressed SEND on yesterday’s email, I received this InMail message on LinkedIn. How would you respond?I might respond to this message if I knew the person and worked with them in the past or had colleagues who could vouch for him. But to enter into a business relationship with a complete stranger… No thank

I stumbled upon your profile and I see we have a lot of common interests.Let’s connect and see how we can do a joint venture.You “stumbled” upon my profile? I’ll give you one point for “trying” to be different but you can do much better than this. What interests do we have in common? Give me a

Yesterday I received 16 robocalls. How many did I answer? ZERO How many did I call back? ZERO How many companies have I done business with from a robocall? ZERO Yesterday 22 people tried to sell me something on LinkedIn. That’s an average day for me. How many people did I reply to? ZERO Yes, you can sell your products and services through LinkedIn messages. But there’s

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