You're a scroller.
You skim content until an image or a word in a headline grabs your attention.
Read a little bit then back to scrolling until the next trigger stops you.
Can you intentionally create scroll-stopping triggers?
Of course, you can.
Here are five ways to stop the scroll.
1. Catchy Headlines:
- Headlines need to be short and sweet
- Ask a question or make a bold statement
- Use numbers or symbols to stand out
2. Tell a Story:
- Share a personal or professional anecdote
- Show vulnerability or triumph
- Connect with your audience's emotions
3. Use Visuals:
- Add attention-grabbing images or GIFs (I still wonder why LinkedIn has emojis and GIFs)
- Make sure visuals complement your message
- Use captions for context and clarity
4. Engage with Your Audience:
- Reply to comments and messages
- Tag people you think might be interested but never tag more than one or two people you know
- Share others' content and give credit
- Start a new conversation with LinkedIn RePost
5. Optimize for Readability:
- Remember most people are skimming on their phone
- Use bullet points and short paragraphs
- Break down complex ideas into simple concepts
- Proofread for grammar and punctuation
So, what's your secret sauce for creating scroll-stopping LinkedIn posts?
Share your insights in the comments!