5 Ways to Stop the Scroll, blog article written by Ted Prodromou

Admit it. 

You're a scroller. 

You skim content until an image or a word in a headline grabs your attention. 

Read a little bit then back to scrolling until the next trigger stops you. 

Can you intentionally create scroll-stopping triggers? 

Of course, you can. 

Here are five ways to stop the scroll. 

1. Catchy Headlines: 

  • Headlines need to be short and sweet 
  • Ask a question or make a bold statement 
  • Use numbers or symbols to stand out 

2. Tell a Story: 

  • Share a personal or professional anecdote 
  • Show vulnerability or triumph 
  • Connect with your audience's emotions 

3. Use Visuals: 

  • Add attention-grabbing images or GIFs (I still wonder why LinkedIn has emojis and GIFs) 
  • Make sure visuals complement your message 
  • Use captions for context and clarity 

4. Engage with Your Audience: 

  • Reply to comments and messages 
  • Tag people you think might be interested but never tag more than one or two people you know 
  • Share others' content and give credit 
  • Start a new conversation with LinkedIn RePost 

5. Optimize for Readability: 

  • Remember most people are skimming on their phone 
  • Use bullet points and short paragraphs 
  • Break down complex ideas into simple concepts 
  • Proofread for grammar and punctuation 

So, what's your secret sauce for creating scroll-stopping LinkedIn posts? 

Share your insights in the comments! 

About the author 

Ted Prodromou

Would you like me to help you?

I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach.

I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic.

Did you know I've been working with the internet since 1991, long before Al Gore invented it?

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}