How many 2022 planning emails are sitting in your inbox?
More than I can count.
364 days a year these people are promoting other services like how to do a 7-figure launch, copywriting courses, Facebook ad courses, and how to get in on the crypto currency game.
All of a sudden, these same people are goal setting experts.
They’re inviting you to a webinar to help you plan 2022 but you know it’s a thinly-veiled sales pitch for their mentoring program.
I recently read Essentialism: The Disciplined Pursuit of Less by Greg McKeown.
This is one of the life-changing books.
I’ve been on a “less is more” mission for the past couple of months.
Clearing out my inbox.
Cleaning the garage,
Getting rid of clothes I’ve been hanging onto for years that I will never wear.
And thinking about simplifying my business.
I’m guilty of trying to be everything to everybody.
Frankly, I’m exhausted.
In 2022, I want to spend more time with my 6-month-old grandson, Nathan.
I want to ski at least 50 days this ski season.
I want to travel again.
And spend more time with the family.
Last week I was inspired by Laura Belgray’s Launch Hero launch.
Laura has created the perfect business model that would allow me to accomplish all of my non-business dreams.
It will also help me exceed my business goals while working a fraction of the time.
Every year, Laura does a few launches of her Inbox Hero, Story Hero and Launch Hero courses.
She has a high-end coaching program.
And that’s it.
She doesn’t do one-on-one client work.
She doesn’t run ads to promote her courses.
She doesn’t spend hours on LinkedIn.
She doesn’t do 20 discovery calls every week.
She works a few hours a week writing emails and pulls in over 7-figures a year.
Can’t get much simpler than that.
I’m simplifying my business in 2022.
Persuade 500 people to pay me $500 for my new courses.
No one-on-one coaching.
No calendar full of “discovery” calls.
Write a few emails and sales pages for 3-4 course launches…
…and spend more time with Nathan.
How can you simplify your business and your life?