How many 2022 planning emails are sitting in your inbox?

More than I can count. 

364 days a year these people are promoting other services like how to do a 7-figure launch, copywriting courses, Facebook ad courses, and how to get in on the crypto currency game. 

All of a sudden, these same people are goal setting experts. 

They’re inviting you to a webinar to help you plan 2022 but you know it’s a thinly-veiled sales pitch for their mentoring program. 

I recently read Essentialism: The Disciplined Pursuit of Less by Greg McKeown. 

This is one of the life-changing books. 

I’ve been on a “less is more” mission for the past couple of months. 

Clearing out my inbox.

Cleaning the garage, 

Getting rid of clothes I’ve been hanging onto for years that I will never wear. 

And thinking about simplifying my business. 

I’m guilty of trying to be everything to everybody.

Frankly, I’m exhausted. 

In 2022, I want to spend more time with my 6-month-old grandson, Nathan. 

I want to ski at least 50 days this ski season. 

I want to travel again.

And spend more time with the family. 

Last week I was inspired by Laura Belgray’s Launch Hero launch. 

Laura has created the perfect business model that would allow me to accomplish all of my non-business dreams. 

It will also help me exceed my business goals while working a fraction of the time. 

Every year, Laura does a few launches of her Inbox Hero, Story Hero and Launch Hero courses. 

She has a high-end coaching program. 

And that’s it. 

She doesn’t do one-on-one client work. 

She doesn’t run ads to promote her courses. 

She doesn’t spend hours on LinkedIn. 

She doesn’t do 20 discovery calls every week. 

She works a few hours a week writing emails and pulls in over 7-figures a year. 

Can’t get much simpler than that. 

I’m simplifying my business in 2022. 

My goal?

Persuade 500 people to pay me $500 for my new courses. 


No one-on-one coaching. 

No calendar full of “discovery” calls. 

Write a few emails and sales pages for 3-4 course launches…

…and spend more time with Nathan. 

How can you simplify your business and your life?

About the author 

Ted Prodromou

Would you like me to help you?

I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach.

I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic.

Did you know I've been working with the internet since 1991, long before Al Gore invented it?

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