How to stand out like a porcupine in a nudist colony, blog article written by Ted Prodromou

Today we had a great debate about differentiation. 

We kicked around the usual ways to differentiate your brand. 

  • Develop a strong personal brand that reflects your values, expertise, and unique approach 
  • Identify a specific market segment 
  • Provide exceptional customer service 
  • Use testimonials from your raving fans 
  • Create a unique pricing strategy 
  • Create customized offers 
  • Participate in community events 
  • Use creative marketing techniques 
  • Create high-quality content marketing campaigns 

While these are important ways to differentiate your brand, one thing worked better than all of the others combined. 

You know what attracted our best clients? 


Build strong connections with other professionals. 

Real conversations with real people. 

It's that simple. 

P.S. Want to create a LinkedIn profile that sets you apart? 

Download my LinkedIn profile template here. 

About the author 

Ted Prodromou

Would you like me to help you?

I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach.

I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic.

Did you know I've been working with the internet since 1991, long before Al Gore invented it?

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