Forget Waiting on Hold, Use LinkedIn Ads for Speedy Customer Service, blog article written by Ted Prodromou

I came across this post from Sarah Sal, who uses paid ads to resolve customer service issues. 

Say what? 

Twitter used to be a great resource for getting the attention of customer service, but it doesn't work as well as it used to. 

I love how she spent only $12.15 on a LinkedIn ad to get the attention of airline execs to resolve her issues. 

This is a great example of how we can spend a small amount and get an almost immediate response, instead of sitting on hold for hours. 

On the flip side, we can learn from Sarah so we can respond quickly if one of our customers runs an ad to get our attention. 

I personally don't know Sarah, but I love her creativity. 

Here's Sarah's message: 

The unfortunate weather made me miss my flight from Istanbul to Brussels. Of course, there’s nothing unusual about a missed flight. But in this case, it ended up costing me an additional €151.20. 

This is how another $12.15 spent on LinkedIn ads helped me resolve the issue. 

The line was over an hour long to get a new boarding pass. When I finally got one, it was for a flight the next day. I asked if I would receive a complimentary hotel room. 

“Yes, you will get a hotel room,” they told me. “Just go over to the care point area and they will help you.” 

I waited in line for 2 more hours before I could talk to someone. The woman at the care point area said: “all you need to do is show the airport hotel your boarding pass.” 

I was skeptical without a voucher of some sort, but she assured me this was the case. 

But when I got to the hotel, the receptionist said, “We have no idea what the care point was talking about.” 

So I called the helpline, who told me the care point employee had been wrong! Their solution? “You can submit a complaint via email.” 

“What about the accommodation?” I asked. The helpline said if I paid out of pocket, they couldn’t help me. They advised me to go back to the care point, but it was nearly 11pm and I had a 6am flight the next day. I really didn’t want to go back through security, go back to another building, and wait in more long lines. So I paid it out of pocket. 

The next day, instead of just sending an email, I decided to run a LinkedIn ad. I wrote about my experience, targeting the airline’s senior management. Within 2 days, after $12.15 spend, the airline reached out to me, refunded my costs, and resolved the issue. 

Want to learn more about this strategy and other times I’ve used it to achieve customer service outcomes? 

Click the link below to read my latest article, “How I Got a 44.57% CTR (And Real Life Results) on a Complaint Ad.” 

What do you think? 

Hit reply and let me know if you think this is a good strategy. 

- Ted 

About the author 

Ted Prodromou

Would you like me to help you?

I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach.

I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic.

Did you know I've been working with the internet since 1991, long before Al Gore invented it?

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}