LinkedIn goes all in on AI, blog article written by Ted Prodromou

Yesterday I received this message from LinkedIn: 

We’re excited to roll out new AI-powered features to Premium subscribers. Using our knowledge of labor market trends and skills, we’re excited to bring you AI-powered tips and advice available for jobs and feed posts. Once you receive a note that you’ve been added to the new experience, you can try these new features. ✨ 

🔍 Searching for a job? Tap into new AI-powered advice on any job posting, to learn more about a role or company, understand your fit for the role, and get personalized tips to make your application stand out. 

💡 Scrolling your LinkedIn feed? Get personalized AI-powered tips and advice on posts, go deeper on a topic, and see how to apply the learnings to your job. See personalized takeaways on this post by clicking on the suggested prompts with the gold sparkle icon below. 

These AI-powered experiences are the latest set of new Premium features, alongside existing features like an AI writing assistant to enhance your profile and help you draft messages. We’ll continually test and iterate to build the best possible experiences, and stay tuned for more new Premium features and benefits to come. 

A few months ago, I saw a beta version of the AI-powered profile builder. 

Have you ever seen an embellished resume full of buzzwords like self-motivated, driven, hard-worker, team player, and on and on? 

The LinkedIn AI profile builder created some of the most boring, "all about me" profiles I've ever seen. 

Don't get me wrong. 

I use AI to generate ideas and different perspectives. 

I never use AI-generated content without putting my own spin on it. 

If LinkedIn's AI can help people position themselves to be the ideal candidate for their dream job, great. 

I'm also all in if LinkedIn's AI can help people create interesting content. 

LinkedIn's newsfeed is full of generic content and it's easy to spot the AI-generated content. 

If everyone uses AI to create better content, how will we differentiate ourselves from competitors? 

I recommend using AI to generate ideas, and then write the content in your voice adding your expertise on the subject. 

Want to know what I would love to see? 

LinkedIn AI that can help people start real conversations with each other. 

The AI would also block every thinly-veiled sales pitch message. 

Imagine a spam-free LinkedIn... 

Now that's a 2024 New Year's Resolution I would love to see. 

AI is getting better every day, but we have a long way to go. 

I'd love to hear what you think about LinkedIn adding AI tools to enhance our LinkedIn experience. 

Leave a COMMENT and let me know. 

Have a great weekend. 

Ted  

About the author 

Ted Prodromou

Would you like me to help you?

I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach.

I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic.

Did you know I've been working with the internet since 1991, long before Al Gore invented it?

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