I'm not a copywriter by trade but...
...I've been studying copywriting for over 20 years.
Why have I been studying copywriting for over 20 years?
Before I wrote Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business, I didn't write much.
I never thought I was a good writer.
Maybe it was those RED marks on my English assignments in school.
Learning how to market my business was a daunting task.
There was one skill that helped me build relationships and promote my services.
That skill was writing.
The more I learn about copywriting and persuasion, the more I enjoy writing.
I even study famous writers and their books on how to write better.
Earnest Hemingway on Writing.
Stephen King on Writing.
Murder Your Darlings by Roy Peter Clark.
Breakthrough Advertising by Eugene Schwartz to name a few.
Yes, I am a nerd.
Today, I write every day.
Not always copywriting.
Writing for fun.
The more I write, the easier it gets.
I'm not telling you to become a copywriter.
I'm recommending you learn the fundamentals and write a little bit every day.
I hang out with a lot of copywriters.
I've been a speaker at copywriting events teaching them how to use LinkedIn more effectively.
By the way, why do most copywriters have boring LinkedIn profiles?
That's a topic for another discussion.
I've been invited to speak at the upcoming Copywriting Summit hosted by Jack Turk (he was a copywriter for Dan Kennedy's GKIC for many years).
This is a chance for you to dip your toes into the world of copywriting.
25 of the best copywriters will present their very best tips.
I'll be talking about LinkedIn, of course.
Ted
P.S. Even if you don't want to learn copywriting, you'll pick up some great tips to make you a better writer.
