This is straight from the horse’s mouth.
Yesterday I was on a webinar with the LinkedIn Creators team.
They were sharing best practices for content marketing on LinkedIn.
What to post, when to post, how to build a following on LinkedIn, how to get maximum value for the time you spend on LinkedIn.
Here’s a few things LinkedIn recommends to get the most from your efforts.
- Turn on LinkedIn Creator Mode so you get the ability to do LinkedIn Live and start a Newsletter
- Be consistent — your brand, your messaging, your style
- Post content 2–4 times a week
- Focus on quality content that your tribe enjoys rather than quantity
- Focus on building relationships, not selling
- Find like-minded people and start conversations
- Try different forms of content, articles, posts, images, videos, etc.
- Don’t worry about the algorithm — post what your followers respond to
- Focus on your uniqueness to stand out from your competitors.
Looks like LinkedIn is on my email list.
This is exactly what I’ve been teaching you for the past decade.
Frank Kern once told me “Ted you leave a lot of money on the table. You are so old-school”
I’ve seen thousands of LinkedIn and marketing experts come and go over the years.
They focus on the latest gimmick which may get you a few sales from desperate people.
You’re also venturing into black-hat territory.
I can’t tell you how many people reach out to me for help after their LinkedIn accounts were suspended.
Their LinkedIn “guru” promised 20–30 “qualified” appointments every week.
Using automation they blasted invitations and sales pitches AT their LinkedIn connections.
LinkedIn doesn’t like aggressive marketers and constant sales pitches because it hurts the LinkedIn experience.
Gimmicks rarely help you build a sustainable business.
Good old-fashioned relationship building has been my key to success for my entire career.
Try it. You’ll like it.
- Old-school Ted