I get this question all the time. 

Is it better to connect with someone on LinkedIn or follow them? 

Years ago, LinkedIn added the option to follow someone who reached their connection limit of 30,000. 

LinkedIn connections are your first-degree connections. You accepted their request to connect or vice-versa. 

Once you are a first-degree connection, you can send LinkedIn messages to each other, unless they turned off messaging (I'm seeing a lot more of this lately but that's a topic for another day). 

When you follow someone, their content will appear in your newsfeed. 

You will not be able to message someone you follow unless you are both premium LinkedIn members. 

A new wrinkle recently appeared when Creator mode rolled out. 

When you turn on Creator mode, your Connect button is replaced by a Follow button. 

I used to receive 10-20 connection requests a day. 

Now most people Follow me instead of inviting me to connect. 

This saves me a lot of time because I don't have to sort through dozens of invitations every day. 

Did you know you can still connect with people who have Creator mode turned on? 

Click the More button then select Connect. 

Don't forget to Add a Note to your invitation. 

Hope that helps. 

About the author 

Ted Prodromou

Would you like me to help you?

I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach.

I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic.

Did you know I've been working with the internet since 1991, long before Al Gore invented it?

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