If you’re in the 9-5 corporate world, your LinkedIn profile should be your online resume.

Your resume is all about you.

If you’re a coach, consultant, or independent professional service provider, your LinkedIn profile should be client-focused. 

What do I mean by client-focused?

Your LinkedIn profile should be focused on your target market and the problems you solve for your clients. 

It’s all about them (think How to Win Friends and Influence People).

I have a quick exercise for you.

Turn on Zoom and record yourself reading your LinkedIn professional headline and About section out loud. 

Read it three times. 

As you watch the recording, does your professional headline mention your target audience or the problems you solve for them?

Does your About section sound conversational, like you are having a cup of coffee with your ideal client?

Jump on Zoom with a friend or colleague and read your profile out loud to them. 

As you watch the recording, pay attention to their reaction. 

The look on their face will tell you everything you need to know.

>>> Grab my new LinkedIn profile template and training

About the author 

Ted Prodromou

Would you like me to help you?

I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach.

I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic.

Did you know I've been working with the internet since 1991, long before Al Gore invented it?

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