If you’re in the 9-5 corporate world, your LinkedIn profile should be your online resume.
Your resume is all about you.
If you’re a coach, consultant, or independent professional service provider, your LinkedIn profile should be client-focused.
What do I mean by client-focused?
Your LinkedIn profile should be focused on your target market and the problems you solve for your clients.
It’s all about them (think How to Win Friends and Influence People).
I have a quick exercise for you.
Turn on Zoom and record yourself reading your LinkedIn professional headline and About section out loud.
Read it three times.
As you watch the recording, does your professional headline mention your target audience or the problems you solve for them?
Does your About section sound conversational, like you are having a cup of coffee with your ideal client?
Jump on Zoom with a friend or colleague and read your profile out loud to them.
As you watch the recording, pay attention to their reaction.
The look on their face will tell you everything you need to know.