Go ahead. 

Make fun of me. 

I still think How to Win Friends and Influence People is one of the best books ever. 

Yes, it’s old. 

So am I. 

But the lessons learned are timeless and more relevant than ever. 

Why? 

We’ve turned into a rude, self-centered society. 

Take a look at your LinkedIn invitations. 
 
Read a few out loud. 

How do you feel? 

Do you feel like they sincerely want to connect with you? 

Or are they trying to sell you something you don’t need? 

How many times did they say “I”? 

How many times did they say “you”? 

Read YOUR LinkedIn messages out loud. 

I dare you. 

How do you feel now? 

How do you think people feel when you send messages like that? 

Is this the impression you want to make? 

(I’m just full of questions today aren’t I? LOL) 

Now you know why everyone needs to read How to Win Friends and Influence People. 

I read it once a year. 

I send it to my new clients. 

If you haven’t read it, put it on your Christmas list (or become a client!). 

You’ll thank me later. 

- Ted 

About the author 

Ted Prodromou

Would you like me to help you? I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach. I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic. Did you know I've been working with the internet since 1991, long before Al Gore invented it?

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