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Do you attend conferences?

I just returned from Copy Chief Live in St. Petersburg, Florida. I’m not a copywriter by trade, but copywriting is an essential skill for marketing my business. Copy Chief Live was three days of awesome presentations (not sales pitches) from the best of the best in the industry. The attendees at the event were also the best […]

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Intro to LinkedIn Advertising

Here’s a brief overview of LinkedIn advertising. LinkedIn advertising has so many new options so I’m going to create a new course Intro to LinkedIn Advertising for my next online class in Digital Marketing Classroom. 

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There’s a Whole Lotta Shakin Goin on…

On October 17, 1989 I left work at 3 PM to meet with my realtor and a contractor to inspect the house we were buying (the house we live in today). At 5:04 PM we were standing in front of our house discussing the inspection and we felt a little rumble, like a bus or truck […]

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How do I add content on LinkedIn to get the most views?

There are lots of ways to share content on LinkedIn. Some work better than others so you have to test to see what works best for your content. Here are a few ways to share your content on LinkedIn. 1. Start a Post from your personal LinkedIn account. Up to 1300 characters so keep it focused. 2. Post an […]

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Adding Skills and Services to Your LinkedIn Profile

LinkedIn recently added an Intro section to your profile where you can add skills and services near the top of your profile. Why should you add skills and services? If you are a consultant, coach, or service provider, adding your skills and services into your profile can help you rank near the top of LinkedIn search results. […]

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