This week, I received a LinkedIn message that started with, "Let's do a promo to your list"
To be fair, I've known this guy for at least a decade.
I was a customer at one time when he built custom content management platforms long before platforms like Kajabi existed.
Today he's pitching a "done for you" LinkedIn lead gen service.
This was not a personal message to me.
It was clearly a long, cut-and-paste sales pitch.
The message was 368 words.
The LinkedIn message contained the full sales pitch with no call to action other than "Let's do a promo to your list".
I felt offended for many reasons.
First, we've known each other for a long time.
Imagine running into an old friend and they treat you like a complete stranger.
Then they try to sell you something you don't need.
Second, why would he be pitching me a LinkedIn lead gen service?
Blasting automated sales pitches on LinkedIn can backfire.
I lost a lot of respect for this person.
Third, what has he done for me?
I've been his customer, but he's never hired me.
He's never offered to promote my services to his community.
Last month, we read Generating Business Referrals Without Asking: A Simple 5 Step Plan to a Referral Explosion in the Mastermind book club.
Asking for referrals doesn't work.
How do you get more referrals?
With no expectation of reciprocity.
Don't keep score.
The more referrals you give, the more you'll receive.