Movie trailers have been around forever. 

In one to three minutes, you get a taste of the movie. 

I’m sure you’ve seen movie trailers that made the movie look great but the movie was horrible. 

The movie trailer contained the only highlights of the movie. 

Years ago, I watched the movie trailer for Marley & Me. 

I knew nothing about the movie but the trailer looked funny. I also like Owen Wilson and Jennifer Aniston. 

One day, I was getting a new set of tires so I decided to go see Marley & Me at the theater next door while I waited. 

Bad move. 

Our 13-year-old black lab, Stix, was dying just like Marley. 

The entire theater was bawling. 

I never cried so hard in my life 😞 

What if you made a movie trailer about your business? 

What would you share in your one to three-minute highlight reel? 

What would make the viewer stop what they’re doing and call you? 

Your LinkedIn profile is a mini-movie trailer for your business. 

In two seconds people decide if they want to learn more about your business. 

You’ve heard it a million times. 

You need to grab their attention instantly or they’re gone forever. 

Would your LinkedIn profile pass the two-second test? 

Click the blue chat bubble in the lower left corner of this page and send me a link to your LinkedIn profile.

I’ll give it the two-second test... 

Ted 

About the author 

Ted Prodromou

Would you like me to help you? I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach. I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic. Did you know I've been working with the internet since 1991, long before Al Gore invented it?

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