Yesterday I told you to stop searching for job titles on LinkedIn.  Why? When I start working with a new client, I ask them who they’re looking for on LinkedIn. Many say “I’m looking for CEOs in companies earning $5M to $50M in revenue” “Why are they your target market?” I ask. “Because they can afford to hire me” First, CEOs More…


For years I focused on creating my “ideal” client profile from templates. Facebook used to give us amazing demographic and psychographic information for free.  What kind of car do they drive? Are they married? Single? Divorced? Children? What is the value of their home? What is their annual income? Where do they like to shop? Where do they like to vacation? Hobbies? Religion? We even More…


On my trip down the California coast, I noticed every little town is full of low-end motels. Morro Bay has 23 motels in town. Most are one or two-star motels. Two claim to be three stars but look like the one-star motels. The luxury motels in town are Best Western and Comfort Inn. Want 5-star luxury? Look at Airbnb or VRBO. If More…


Ellen and I are on a roadtrip down the California coast.  We love driving down the coast with no destination in mind.  Each town on the California coast has it’s own unique character.  Of course you have your surfer dudes and volleyball games alone the beach (do these people ever work?). This morning we’re in Monterey and Ellen went More…


Thank you so much for offering to help me in my time of need. I’m scanning through my LinkedIn messages. Almost every message offers to help me in some way. I had no idea I had sooooooooo many problems. Where do I start? Do I need 80-100 appointments a month? Should I invest in a big project that will make More…


Funny Rottweiler puppy that looks like he is eating someone’s homework on a blue background with copy space. I remember listening to a Brian Tracy cassette back in the 80s. “Successful people are continuous learners” or something to that effect was the lesson.  Never stop learning. I’m always listening to an online course, a podcast or an audio More…


Our job in sales is to move the prospect forward to become a new client.There are many ways to move a prospect through your sales funnel.These days it feels like we’re being pushed AND pulled through the sales process.I hear it all the time…”I don’t have time to build a relationship. I have quota to More…


photo courtesy of Mark Shaefer

Facebook is at it again.  In 2018, Facebook was caught selling our personal data to Cambridge Analytica, a data analysis firm.  It’s hard to say who is more evil and manipulative, Facebook or Cambridge Analytica.  If you’re not familiar with the scandal, Facebook collects massive amounts of data about us every day.  Cambridge Analytica used our personal data against More…


Here’s an easy way to find your ideal clients on LinkedIn.  These are people who “raised their hands” and took a course to learn the same skills you help your clients with. You also get to see the questions they are asking, giving you a treasure trove of content ideas. 

More...

Movie trailers have been around forever. In one to three minutes, you get a taste of the movie. I’m sure you’ve seen movie trailers that made the movie look great but the movie was horrible. The movie trailer contained the only highlights of the movie. Years ago, I watched the movie trailer for Marley & Me. I knew nothing about More…