The question people ask me all the time… “Do I need a paid LinkedIn account?” I ask, “Do you need more customers?” “Yes, I do” “What is your marketing budget?” “I don’t have a marketing budget” “How much time do you spend on LinkedIn every week?” “I don’t have time to log in every week” Obviously, if you don’t spend time or money More…
I saw a funny meme on Instagram. Q: How can you tell if someone owns a Peloton bike? A: You don’t have to ask because they will tell you within 30 seconds of meeting them. I’m GUILTY as charged! Peloton has been around for years and built a cult-like following. Then came the pandemic. Trapped in our homes we were looking More…
“What do you want for dinner?” “Anything is fine with me” “How about Chinese food?” “Not tonight” “How about Italian food?” “Not tonight” “What do you want to eat?” “Anything is fine with me” We’ve all been there. No certainty so everyone is hungry and grumpy. You know I like to watch how other people market. I read a lot of emails, sales letters, watch webinars More…
Did you know the number of coaches on LinkedIn TRIPLED in the past 18 months? In 2001, I received my CPCC certification from Coaches Training Institute (CTI) Today, they’re called The Co-Active Training Institute and I highly recommend their training. This is not your weekend coach certificate for $37. The program is extensive. I had to complete 6 core courses More…
When I worked in the corporate world my day went something like this. My alarm jarred me awake at 4:45 AM. I hit the snooze twice. I stumbled to the shower. Drove 40 minutes to work. Worked from 6 AM to 5 PM. Raced home to pick up the kids by 6 PM before the one-dollar-per-minute (times two) daycare penalty goes More…
My son-in-law Chris is a superhero superfan. When Spider-Man: No Way Home was released a few weeks ago he was at the first showing. He hates social media spoilers, so he often hits the midnight showing on release day. Chris LOVED the movie. If I called him right now, he would drop everything to go again. And again. And again. My wife More…
I have a problem. I have a hard time saying “No” when people ask for help. I help them even if I don’t get paid. It’s a real problem 🙂 As I streamline my business in 2022, I need to say NO more often. In fact, I need to make NO my default answer. If you can convince me it’s worth More…
I was talking with someone last week who wanted to run LinkedIn ads. He was referred by a friend, but he hired someone to run the ads before we spoke. “We’re going to throw $2000 at LinkedIn ads for two weeks” he said. My first thought was he might as well set that cash on fire right now. You More…
When I first got into this marketing game 20 years ago, I felt like I had to know EVERYTHING. I signed up for courses and read everything I could about: HTML (WordPress came a lot later) SEO Copywriting Graphic design Video editing Webinars Yahoo ads Google ads Facebook ads Product launches Landing pages Chatbots And on and on and on Turns out I had a good understanding of these marketing More…
It’s day 3 of a brand new year and I bet most of your New Year’s resolutions are a distant memory. I stopped doing New Year’s resolutions years ago because they never worked for me. Today I was reading an email from AWAI (American Writers and Artists Institute which I highly recommend if you want to learn More…