When I got into this marketing game over 20 years ago, they said I needed to create a customer avatar.  Describe your very best client whom you love working with.  How do I describe my ideal client when I didn’t have any clients yet?  They told me to make it up.  Describe who you want to work with in More…


I hang out with a lot of brilliant marketers.  Many of these marketers focus on email marketing.  They are considered the “best of the best” by their peers.  Of course, I subscribe to their email lists so I can experience their greatness.  Some of these gurus make you apply to get on their email list which is an excellent More…


When is the right time to ask for the sale?  One of the most common questions my clients ask is “When is the right time to ask for the sale?”  I’m sure you’ve heard a million examples of asking for the sale when you meet someone at a bar (Do people still pick each other up in More…


This makes the $29 burger look like a bargain.  Yesterday, I shared what it’s like to eat a $29 burger (a quarter pounder without cheese).  If you missed it, here’s a link  https://tedprodromou.com/home-of-the-29-burger/  Are you a Bruce Springsteen fan?  I was never a huge fan until I saw him live many years ago.  I’ve been to many concerts where the megastars More…


*burger not pictured* Would you pay $29 for a burger?  I know prices are skyrocketing and I live in one of the most expensive places but…  …$29 for a burger?  Okay, I’ll admit it was Wagyu beef at a fancy pants restaurant in Tiburon but $29?  I know they mark everything up at least 50% in Tiburon because people are More…


Good vs. Evil. Why we love to hate the bad guys, by Ted Prodromou

There’s nothing like the classic good versus evil story.  I used to love watching Batman and Robin defeat the Joker.  Superman battling Lex Luther.  Luke Skywalker and Star Wars are the ultimate heroes journey of good versus evil.  The eviler the villain, the more we hate them.  Bill Gates became a villain when Microsoft dominated the personal computer space in More…


To be a great writer and/or copywriter you need to write every day. David Sedaris says this in his Masterclass on writing.  Write every day.  PERIOD.  I can take 100 courses on writing or copywriting, but I need to actually write to get better.  I write every day because I want to be a great writer.  Learning the theory behind something More…


Another imposter enters the fray. I came across a LinkedIn profile today. I’m not going to embarrass her because that’s not the way I work. She calls herself a LinkedIn Angel. She admits she’s new to LinkedIn and figuring it out. Her profile is a mess. For some reason, she doesn’t want to share her last name or her contact information. I’m More…


“Customer service” is now an oxymoron.  There, I said it first!  Recently, we had a Tesla solar system and battery installed.  Communication during the installation process was exceptional.  After a few weeks, our system stopped working.  I contacted customer support and my rep was very helpful.  She tried to fix our system remotely and had to escalate the case to Tier More…