No product or service is perfect. 

That’s why I have about a half-dozen marketing tools bandaged together with Zapier.

What if there was something about your product or business you didn’t want your clients to know? 

A dirty little secret.

Is it better to be upfront and let people know about this imperfection?

Or not mention it and hope they never discover this flaw?

You have three options:

1. Be completely transparent and let your audience come to their own conclusion 

2. Wait until the flaw appears and try to address it 

3. Ignore the flaw and hope it never comes up. 

If they discover the flaw after the fact, they’re going to upset. 

Trying to address the problem after the fact could be a PR disaster.

Burying your head in the sand works if the flaw never rears its ugly head.

That’s why I’m completely transparent about my LinkedIn/business building process. 

My process isn't perfect. 

It's like a farmer planting seeds and nurturing the crop. 

Not every seed turns into a client.

In fact, only a handful of seeds will turn into good clients.

My process is not a get-rich-quick scheme.

My process is quality over quantity.

My process is building long-term relationships, not making one quick sale.

Most of my "competitors" teach you the latest LinkedIn hack.

That hack may get you a client or two but you’ll offend a couple of hundred others by spamming them. 

You also risk getting suspended by LinkedIn by gaming the system.

Do you want your business based on hacks?


P.S. I'm putting together a new case study group this month to work with 10 people... If you'd like to work with me to create consistent revenue for your business... send me a chat message (look to your right side of the screen) and we'll see if you're a fit.

About the author 

Ted Prodromou

Would you like me to help you?

I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach.

I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic.

Did you know I've been working with the internet since 1991, long before Al Gore invented it?

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