In 2009 I attended my first Brendan Burchard event. There were about 1500 people jammed into the Marriott conference room in Santa Clara. The energy in the room was off the chart. Brendon’s events are high energy from start to finish and he’s on stage about 80% of the time over the four-day event. He never stops More…
I have a confession.When I was writing the first edition of Ultimate Guide to LinkedIn for Business I didn’t know how to write a book. I’d written blog posts and SEO-optimized articles but that’s very different than writing an 80,000 word, 300 page book with a deadline. At the time I was working full time as an More…
99 times out of 100 people mispronounce my name for obvious reasons.Yesterday I was on a virtual networking event and the moderator pronounced my name perfectly.I spoke with him after the meeting and he said he cheated.He went to my LinkedIn profile and listened to me pronouncing my name.This is a new feature in your More…
It’s election time in the United States and we’re being bombarded by “Vote for Me” messages. Essentially, people running for office are selling to us. Vote for me because… It’s no different than you selling your products and services. Buy from me because… Why do people buy from you? Because you have a solution to More…
I’ve been on a Eugene Schwartz kick lately.You probably don’t know Eugene Schwartz.He’s one of the greatest copywriters of all time. He’s also the author of Breakthrough Advertising and The Brilliance Breakthrough. (I paid a small fortune for out of print copies of these books).I’ve studied his books on and off for years. For some reason, he’s back on More…
Yesterday I shared a way to get new clients without hunting them down. We’re taught to identify your ideal client then go after them. Get their attention by talking about their pain and lead them to your solution. It’s worked for years and it still works today but it’s getting harder to break through the noise. In January More…
In 2013 I was in a high-end mastermind, $15k a year for three in-person meetings and monthly coaching calls. I met a lot of great people in the mastermind. Unfortunately, the leader of the mastermind was a huge letdown but that’s a story for another time. The investment was worth it because I still keep in touch More…
I’m reading Todd Brown’s How to Find Your Big Marketing Idea.At first, I thought it was going to be just another one of those marketing books. You know the ones that tease you with some ideas but never give you all of the pieces to the puzzle. You have to invest with the guru to get More…
It’s 112 outside and my air conditioner is broken on a 3-day holiday weekend.PG&E is threatening rolling blackouts and/or emergency power shutoffs to prevent more wildfires.There is so much smoke in the air from wildfires that we can’t go outside (not that we’d go out in 112-degree heat).We did go to the beach yesterday which More…
Remember the good old days when we typed up our resume on fancy paper? In addition to a stellar job history, you had to use the latest resume format and print it on heavier stock paper to make a great first impression. Hundreds of paper resumes would arrive on the hiring manager’s desk and it was your More…