Category Archives for News
Why You Aren’t Closing Deals on LinkedIn
Everyone is jumping on the LinkedIn bandwagon these days because they think it’s easy to sell to your LinkedIn connections. I speak at events and teach LinkedIn to thousands of business professionals every year and LinkedIn is still a mystery to most people. Most still think it’s an online resume site. Others see LinkedIn as […]
Continue readingOrganizing Your Pipeline with Sales Navigator Lists
I’ve been a big fan of Sales Navigator for years and it’s a mandatory tool if you are using LinkedIn to generate leads. Occasionally my clients will balk at the investment and I ask them what a new client is worth to them in dollar value. I then ask them “if you could close one more […]
Continue readingHow to Find Active LinkedIn Users Who Want What You’re Selling
Almost every business professional has a LinkedIn account but sadly, most are not active LinkedIn users. An active user is someone who logs into LinkedIn more than once a month. According to LinkedIn, active users increased to 40% last year, up from 23% which is great news. According to Hubspot, LinkedIn is 277% more effective […]
Continue readingWhat Never to Put in Your LinkedIn Profile
I see hundreds of LinkedIn profiles every day, some good, most horrible. What makes a good LinkedIn profile? I consider a LinkedIn profile good when it catches my attention and stands out from the thousands of other professionals who do what you do in a professional way. Catching my attention doesn’t mean using a seductive […]
Continue readingLinkedIn Network Size: Small, Medium or Large?
This debate continues in my Business Accelerator Action Group. Is it better to have a small, medium, large or even extra-large (30K limit) network? There is no wrong or right answer. It depends on your objective for using LinkedIn. Here are a few of the pros and cons of each network Small Network Pros Very focused […]
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