Yesterday I received 16 robocalls.
How many did I answer?
ZERO
How many did I call back?
ZERO
How many companies have I done business with from a robocall?
ZERO
Yesterday 22 people tried to sell me something on LinkedIn.
That’s an average day for me.
How many people did I reply to?
ZERO
Yes, you can sell your products and services through LinkedIn messages.
But there’s an art to it.
If you don’t do it right, you can damage your brand’s reputation.
Think about it.
How do you perceive a company that robocalls or spams you to generate business?
Pretty low, right alongside the ambulance chaser injury lawyers.
Think Saul Goodman from Breaking Bad.
If you watched Breaking Bad and Better Call Saul, you know Saul can’ get out of his own way.
Only desperate people respond to robocalls and spam messages.
Only desperate companies resort to robocalling or spamming you.
If you’ve ever done business with one of these companies, chances are you had a horrible experience.
They probably took your money and you got nothing in return.
A lot like most of the "get rich quick" internet marketing programs you’ve invested in.
Is this how you want people to perceive your business?
Do you want to work with desperate people who have no money?
There are no shortcuts if you want to create a real business with raving customers.
Tomorrow, I’ll show you the right way to engage cold prospects so they won’t think you’re the next coming of Saul Goodman.
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