Yes you read the correctly. Starbucks sells an espresso machine for $2700. And you thought paying $5 for a latte was crazy. Let me explain their reasoning in a minute… …with some help from Perry Marshall’s 80/20 Sales and Marketing book. If you don’t have a copy I highly recommend grabbing a copy as soon AFTER you finish reading the More…
Photo courtesy of Time Inc In May 2015, Ellen and I went to New York to visit our daughter Alicia and to ride in the 5 Boroughs Bike Ride.The bike ride is a 40-mile tour of all five NYC boroughs with about 25,000 riders (fun but crazy!!)As we left our free hotel to grab some More…
The Freedom Accelerator Jumpstart coaching program starts Tuesday March 16th. If you want to see if you are a fit, schedule some time to talk with Ted. Chat With Ted
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Here’s a short video with my latest LinkedIn content tests. What’s receiving the most views?LinkedIn Status UpdateLinkedIn EventLinkedIn LiveLinkedIn ArticleLinking to an external siteThe answer will surprise you…
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Blog, Commentary, LinkedIn, News, News Shorts, Social Media, social selling tv, Thoughtleader Interviews
No product or service is perfect. That’s why I have about a half-dozen marketing tools bandaged together with Zapier. What if there was something about your product or business you didn’t want your clients to know? A dirty little secret. Is it better to be upfront and let people know about this imperfection? Or not mention it and hope they More…
Are you telling me I don’t have to create new content every day? That’s music to our ears! Recently I started posting more frequently. I started doing LinkedIn Live interviews. I started sending 4-6 emails a week. I turned my emails into articles for LinkedIn and Medium.com. I shortened my emails into LinkedIn status updates. I posted my emails on my website More…
Blog, Commentary, Interviews, LinkedIn, News, News Shorts, Social Media, social selling tv, Thoughtleader Interviews
Aleasha Bahr and I hosted a webinar where we created strategies to get new clients using LinkedIn. Some of the strategies have nothing to do with LinkedIn, like asking for referrals. LinkedIn is where you will find people who have referred business to you in the past. You can also find content on LinkedIn and engage with the More…
You may have heard Apple and Facebook are having a spat. The spat is quickly escalating into an all out war. Apple is adding a new privacy feature to iOS 14.4 which is due any moment. The privacy feature is called App Tracking Transparency (ATT) which gives you the option to let apps to track you. As you know, More…
We’ve all heard the theory of 10,000 hours. If you spend 10,000 hours studying a topic, you are an expert, often a top one percenter. Is that still true? I’m sure I’ve spent more than 10,000 hours studying and executing marketing over the years. At least 10,000 hours copywriting. At least 10,000 hours on Google Adwords. At least 10,000 hours More…
I don’t know about you, Ted, but I’m always bouncing back and forth between two, three, and sometimes four books.This week I’ll be finishing my second go-round with The 3-Minute Rule by Brant Pinvidic. I often read books two or more times if it’s a game-changer for me. I read classics like Think and Grow Rich and How to Win More…