A few years ago, one of my clients told me the bar is very low on LinkedIn. What he meant was people don’t know how to use LinkedIn to build relationships. I see a lot of my “competitors” teaching you the latest LinkedIn “hacks”. Do you really want to use “hacks” to build your business? Do you really believe More…
Years ago, Perry Marshall warned us about relying on one traffic source or one platform for our revenue.At the time, Google Adwords was Perry’s primary source of traffic and he saw the warning signs as Google started making massive changes to Adwords. Perry taught us todiversify our traffic sources AND focus on getting people on More…
Last week I sent you an email with the subject line, Ginger or Mary Ann? The email received a 65% open rate. Many of you replied to my email to let me know your favorite. I posted the email on LinkedIn as a status update. So far the post has over 1500 views and 48 comments. Why would I More…
Who’s your favorite?Ginger or Mary Ann? I’m sure you have a favorite. There’s no middle ground. Either you’re a fan of Ginger or Mary Ann. In case you don’t know what I’m talking about, Gilligan’s Island was a silly television show in the 1960’s. 7 castaways stranded on a desert isle after their boat crashed in a storm. Brain-dead, stupid humor More…
We see a lot of car commercials on television. It seems like every set of commercial breaks include at least one car commercial. I noticed something the other day. Most commercials for cars like Ford, Chevrolet, Honda and Toyota focus on the interest rate and monthly payment. Commercials for BMW, Lexus, and Mercedes focus on the experience of driving More…
It’s that time of year again.You travel to spend the holidays with your family (84 million are doing this in the US).After 10 minutes you realize why you only visit your family once a year.They annoy the hell out of you. So you sneak away for some alone time as often as you can get away More…
There’s an ongoing debate about how often you should email your list. I used to send an email once a week or once every other week. Sometimes once a month. Definitely not on a consistent basis. Most of my clients fit into the same pattern of emailing once in a while with no definite purpose. Last year I joined Copy More…
As soon as I pressed SEND on yesterday’s email, I received this InMail message on LinkedIn. How would you respond?I might respond to this message if I knew the person and worked with them in the past or had colleagues who could vouch for him. But to enter into a business relationship with a complete stranger… No thank More…
I stumbled upon your profile and I see we have a lot of common interests.Let’s connect and see how we can do a joint venture.You “stumbled” upon my profile? I’ll give you one point for “trying” to be different but you can do much better than this. What interests do we have in common? Give me a More…
Yesterday I received 16 robocalls. How many did I answer? ZERO How many did I call back? ZERO How many companies have I done business with from a robocall? ZERO Yesterday 22 people tried to sell me something on LinkedIn. That’s an average day for me. How many people did I reply to? ZERO Yes, you can sell your products and services through LinkedIn messages. But there’s More…