Every day I see dozens of articles and social media posts about AI. The newly minted AI “experts” are declaring victory. These marketers cracked the AI code in just a few days, while others have been working with AI for their entire careers. The marketers figured it out in record time. More…
Running a business is hard. Doing your own marketing is even harder. Are you running ads? Should you use TikTok? Is Threads better than Twitter? What content should I create? How long should my videos be? How often should I post? You get it. Marketing is More…
My hometown is famous. For all the wrong reasons. Last week, my hometown of Warren, Pennsylvania became famous. I have to admit, it was strange seeing Warren on the national news day after day. My friends joked that Andy and Barney were to blame. Warren is a lot like Mayberry. More…
The other day I shared a story about a new LinkedIn connection relentlessly pitching me so hard that I had to remove her as a connection. “Lisa” was only the second person I had to remove in my 20 years on LinkedIn. The first person I removed was my first death threat on More…
How much is too much? I recently connected with someone on LinkedIn who looked legit… …then the pitchfest started. I ignore sales pitches because I know if I engage, it’s like opening Pandora’s Box. Day 1: Friendly “thanks for connecting” banter with an invitation to do a free strategy session with More…
Yesterday I saw a job posting on UpWork for LinkedIn marketing experts. FULL DISCLOSURE: I’ve had a profile on UpWork for years, but I’ve never accepted any contracts. Keep reading to learn why… Here is a portion of the job posting for LinkedIn experts: First, please DO NOT SEND us ChatGPT More…
Meta’s answer to Twitter was released yesterday afternoon. Threads now has over 30 million members. Of course, I jumped on board to check it out because that’s what I do (my wife still doesn’t know what I’ve been doing for the past 20 years because she doesn’t understand marketing and has no desire More…
I worked in corporate jobs for almost 20 years. Working for companies like IBM was a drag. The company was so big you were just a number, and you felt like you didn’t matter. I loved working for startups. We had no rules. We did what needed to be done More…
Blog, Books, News, News Shorts
The negotiation has been intense, and the deal is about to close until… Your prospect says, “I need it delivered next week.” Most people would respond, “Why do you need it delivered next week?” Wrong question. You should ask, “What makes it necessary to be delivered next week?” People love More…
Mirroring can be a very effective tactic when you are selling or negotiating. I first learned about mirroring in one of Brian Tracy’s sales courses around 2000. In case you’re not familiar with mirroring, Brian Tracy teaches you to mirror the other person’s actions and body language while you are negotiating. If More…