I first heard it from Dan Kennedy. “Good enough is good enough.” “Ready, fire, aim,” the gurus tell us. Don’t spend hours making your product perfect. Start selling then make adjustments. Just get it out there as soon as possible. The gurus talk about the path an airliner takes. The plane never flies straight. The pilot is always correcting its course (computers do More…
Every day someone asks me what’s working on LinkedIn. I ask them what they’re trying to accomplish on LinkedIn. Some say lead generation. Some say they want more exposure. They all say they want more clients. I ask about their LinkedIn strategy. “I don’t have a formal LinkedIn strategy.” “I log in a few times a week, search for job titles and More…
Zoom created a firestorm this week when they updated their terms of service to include an updated AI policy. The new terms of service were released in March, but nobody noticed until this week when Hacker News wrote a blog post about the changes. There was concern Zoom was going to let AI view all of our More…
Every morning starts the same way. The cloudless blue sky. A blue you’ve never seen before. The deep blue lake is absolutely still. Like it’s still asleep. The blue sky and water colors are unique to Lake Tahoe. (If you are wondering what this has to do with LinkedIn or running your small business, keep reading and I’ll let you know More…
We have termites. Termites are like a cold in California. Everyone gets a cold. Eventually, you will have termites. We’re going with the “non-toxic” orange oil treatment. Today’s post is not about termites and how you should treat them. It’s about a pet peeve I have. Why do businesses email you a quote using a “no-reply” email address? In case you’re not familiar, More…
Today I broke a record. 64 open tabs on my browser. Remember when we used to bookmark sites? I have bookmarks that are at least a decade old. I know I could delete my bookmarks and start over, but I may need one of those bookmarks someday (haha the jokes on me). I leave a tab open thinking I’ll get back More…
My first marketing mentor, Robert Middleton, is calling it quits after 39 years. Robert is the founder of Action Plan Marketing. I became aware of Robert in late-2001 when I was finishing my coaching certification. One of the other coaches said we need to get on Robert’s email list because he helps coaches market their coaching practice. Marketing was More…
Do you use hacks? In case you’re not familiar with hacks, the definition is “a clever tip or technique for doing or improving something.” Shortcuts to success… …without doing much work. I’ll be honest. I’ve tried countless marketing and LinkedIn hacks to grow my business. Eventually, I realized shortcuts don’t work (I can be stubborn at times). How do internet marketing hacks More…
Welcome to Beyond the Boardroom – July in Review. Each month I will write a summary of my almost-daily emails where I highlight the possibilities and opportunities awaiting those stepping away from corporate life. First up:Yes, I did play with wooden swords – July 17I was born before the internet existed, and I started working with the More…
I came across this post from Sarah Sal, who uses paid ads to resolve customer service issues. Say what? Twitter used to be a great resource for getting the attention of customer service, but it doesn’t work as well as it used to. I love how she spent only $12.15 on a LinkedIn ad to get the attention More…