Every day, someone on LinkedIn offers to get me more leads. Not just leads. Highly-qualified leads. What does “highly-qualified” mean? My friend, Aleasha Bahr, stirred the hornet’s nest with a LinkedIn post. >>> COLD MESSAGE 1000 LINKEDIN LEADS IN ONE DAY This sparked an interesting debate that carried over to our Mastermind Book Club call. One way of generating new business is cold calling More…
In this interview, Brian Kurtz, a renowned direct response marketer and author of the book Overdeliver, shares his insights on how to create a marketing campaign that truly resonates with your audience. He covers everything from copywriting to list building to customer retention. One of the key takeaways from Overdeliver is the importance of building relationships More…
Blog, Books, News, News Shorts
Pretty profound isn’t it? “Life is long” is a quote from Marty Edelston, chairman at Boardroom. The core principle of the book Overdeliver is you need to play the long game. Brian Kurtz says the key to business success is building long-term relationships with customers (you know I’m a big fan of building relationships.) He argues that direct response marketing is More…
Blog, Books, News, News Shorts
GOTCHA… If you’ve been following me for a while you know I don’t do marketing hacks or gimmicks. Frank Kern calls me “old school, very old school” and I’m okay with that. You don’t run a successful business for over 20 years by tricking people into working with you. That’s why I love Brian Kurtz and his book, Overdeliver. Brian More…
Be honest with me. Do you ever say “Please” or “Thank you” to Alexa or Siri? I do. Does being polite to your smart devices or AI tools entice them to give you better results when you ask a question? Maybe. My friend Ed Dale has a theory about being polite to your favorite AI tools. He thinks being polite gives More…
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We all know your book will become a New York Times bestseller if Oprah mentions it. Does Brian Kurtz have the same power as Oprah? I would argue Brian has more power than Oprah when you are trying to reach people in the direct marketing community. When Brian speaks, marketers listen. A few years ago, Brian spoke at the More…
Blog, Books, LinkedIn, News, News Shorts
Today, I received this message on LinkedIn. Dear Ted, Ensure compliant pharmaceutical manufacturing with a thorough understanding of microbiology Microbiology control is a key factor in pharmaceutical manufacturing. This two-day course, starting November 9th at 1 PM ET, will give you a solid introduction to microbiology, so you can engage in the required control measures, investigations, and corrective actions. Boy More…
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Legendary copywriter and direct marketer, Claude Hopkins, said, “The right offer should be so attractive that only a lunatic would say no.” Offers are not only for marketers. We use offers every day. You are presenting an offer to your boss when you negotiate a promotion and a raise. You use offers to get your kids to do their More…
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Don’t you hate it when someone tries to pick your brain? They keep asking question after question. I usually answer a question or two when people ask me for advice. I draw the line at two freebies before I invite them to invest in my Laser Coaching sessions. I’ll gladly let you pick away for 30 minutes. What if you More…
My father-in-law, Jack, used to yell at the television. “What in the world were they trying to sell me in that commercial?” The ad was for Ford trucks but there were no Ford trucks in the ad. It was one of those touchy-feely ads, and Jack was not into touchy-feely. The message didn’t match the offer (in this case More…