Pretty profound isn't it?
"Life is long" is a quote from Marty Edelston, chairman at Boardroom.
The core principle of the book Overdeliver is you need to play the long game.
Brian Kurtz says the key to business success is building long-term relationships with customers (you know I'm a big fan of building relationships.)
He argues that direct response marketing is not just about making a sale, but about creating a loyal customer base that will continue to do business with you for years to come.
To build these relationships you need to deliver value, build trust, and provide excellent customer service.
He also stresses the need to measure everything and make all of your marketing accountable.
This means tracking your results and making data-driven decisions based on what works and what doesn’t.
Do you know the “lifetime value” of your customers?
LTV is the total amount of money a customer will spend with your business over their lifetime.
When you focus on increasing lifetime value, you can build a sustainable business that will last for years to come.
Last but not least, you need to build a community around your brand.
Community can help create a sense of belonging and encourage customers to continue doing business with you.
These tips come from Chapter 10 of Overdeliver.
Today, at 11 AM Pacific/2 PM Eastern, you can meet Brian Kurtz live.
>>> Here's the link
No need to register.
Brian will answer your marketing questions live.
Ted
