In this interview, Brian Kurtz, a renowned direct response marketer and author of the book Overdeliver, shares his insights on how to create a marketing campaign that truly resonates with your audience.
He covers everything from copywriting to list building to customer retention.
One of the key takeaways from Overdeliver is the importance of building relationships with your customers.
Brian believes that by going above and beyond what is expected, you can create a loyal customer base that will stick with you for years to come.
He also stresses the importance of being authentic and transparent in your marketing efforts.
Brian’s talk in this interview is an eye-opening experience for anyone looking to improve their marketing skills.
He shares his insights on what it takes to create a successful marketing campaign and how you can apply these principles to your own business.
So if you’re looking to take your marketing efforts to the next level, be sure to check out this video interview with Brian Kurtz!