I don’t know about you, but I can’t keep track of the latest and greatest AI tools. Every day someone is sharing a new, revolutionary tool. I have a list of tools in Evernote. I started using a Notion template to keep track. Maybe I should start a website where I share demos of the latest and greatest AI More…
Most of my friends are retired. They often ask me why I’m still working. Why don’t I retire and play golf, pickleball, or hike every day? Going out on my own saved my marriage and probably my life. I started consulting in 1996 because my job was keeping me from seeing my family. I would leave for work before my More…
Welcome to Beyond the Boardroom – October in Review. Each month I will write a summary of my almost-daily emails where I highlight the possibilities and opportunities awaiting those stepping away from corporate life. First up: I do not give Facebook permission – October 3 Have you seen those fake cut-and-paste Facebook posts? Read this article for an example More…
It’s Halloween and I’m sitting in the jury room waiting to hear my fate. Seems like they’re picking on me, because I get jury duty notices almost every year. I’ve been on so many juries I lost count. Not a bad gig, but who can live on $9 a day? My first jury duty experience was when I first More…
We’ve had a WIFI dead spot in our house forever. I had two choices. Drive 20 minutes each way to the Xfinity store and wait 1-2 hours in the lobby. Order the WIFI extender online and wait a few days. I chose option 2. The package was shipped the next day from Fairview, OR, about 600 miles north of me. Day More…
Every day, someone on LinkedIn offers to get me more leads. Not just leads. Highly-qualified leads. What does “highly-qualified” mean? My friend, Aleasha Bahr, stirred the hornet’s nest with a LinkedIn post. >>> COLD MESSAGE 1000 LINKEDIN LEADS IN ONE DAY This sparked an interesting debate that carried over to our Mastermind Book Club call. One way of generating new business is cold calling More…
In this interview, Brian Kurtz, a renowned direct response marketer and author of the book Overdeliver, shares his insights on how to create a marketing campaign that truly resonates with your audience. He covers everything from copywriting to list building to customer retention. One of the key takeaways from Overdeliver is the importance of building relationships More…
Blog, Books, News, News Shorts
Pretty profound isn’t it? “Life is long” is a quote from Marty Edelston, chairman at Boardroom. The core principle of the book Overdeliver is you need to play the long game. Brian Kurtz says the key to business success is building long-term relationships with customers (you know I’m a big fan of building relationships.) He argues that direct response marketing is More…
Blog, Books, News, News Shorts
GOTCHA… If you’ve been following me for a while you know I don’t do marketing hacks or gimmicks. Frank Kern calls me “old school, very old school” and I’m okay with that. You don’t run a successful business for over 20 years by tricking people into working with you. That’s why I love Brian Kurtz and his book, Overdeliver. Brian More…