No not that first time. I’m talking about the first time someone paid you for your expertise. I bet you had a nice dopamine hit when they said “Yes let’s work together.” Do you remember what you sold them? Do you remember why they said “Yes?” How many other clients said “Yes” to your offer? I remember my first time. I was More…
Did you miss my new masterclass, “AI-Enhanced Irresistible Offers: The Future of Conversion Strategy?” This two-session hands-on class is designed to implement as you learn. >>> Watch the replays Key takeaways from the masterclass: ✅ Psychographic Profiling: Understand your audience’s core desires and challenges ✅ Strategic Offer Alignment: Tailor your services to meet client needs effectively ✅ Messaging Frameworks: Develop compelling More…
I noticed a lot of people were posting content a certain way on LinkedIn that generated a ton of views. There was no gimmick like post parties or manipulating the LinkedIn algorithm. Good content in an easy-to-view format. The other day I came across some software that let me create carousels on LinkedIn. In case you’re not familiar, carousels More…
Welcome to Beyond the Boardroom – November in Review. Each month I will write a summary of my almost-daily emails where I highlight the possibilities and opportunities awaiting those stepping away from corporate life. First up: Why are you still working? – November 1 Most of my friends are retired. They often ask me why More…
Blog, Books, News, News Shorts
The Mastermind Book Club’s book of the month is They Ask, You Answer by Marcus Sheridan. I read a lot of books and I’m often surprised when a book becomes mega-popular by stating the obvious. As I read the book, I think to myself “This is so easy and effective but for some reason, I don’t do More…
Be honest with me. You invested in more than one Black Friday/Cyber Monday deal, didn’t you? What was your favorite deal? What grabbed your attention and made you feel like you had to pull the trigger? Did you really need it or was it a pure impulse buy? Deadlines work, don’t they? If you’re into creating great offers for your business, More…
I bet your inbox is full of Black Friday/Cyber Monday offers. How many “I’m grateful for you” Thanksgiving emails did you receive? Most of those gratitude emails sound like a sappy, impersonal Hallmark card. “We’re grateful for your support and the opportunity to serve you as a valued client. Thank you for choosing us and for giving us More…
How many times did your mother catch you doing something wrong? Was your response, “Everyone else was doing it”? You know what you did was wrong, but your friends were doing it. That argument never flew with my Mother. I’m still wondering how my mother always knew when I was doing something wrong. I see this in the business world More…
As I scan my Gmail swipe email, I see subject lines like this: Ready to Earn $3,493 Commissions? Exclusive Invitation: Scale to $100k in 100 Days $81k with a BRAND NEW FB group??? $7,000 value for only $97 How To Make $6000+/mth With Secret Assets I Built a $1,000,000 Online Business I call BS! If it sounds too good to be true, RUN! I’ve More…
I ran into an old friend on a webinar last week. Tommy and I met about 10 years ago in a mastermind. We were pretty close while we were in the mastermind. For years, we watched each other on social media, but haven’t spoken in a few years. We jumped on a call after the webinar and talked for More…