I bet your inbox is full of Black Friday/Cyber Monday offers.
How many "I'm grateful for you" Thanksgiving emails did you receive?
Most of those gratitude emails sound like a sappy, impersonal Hallmark card.
"We're grateful for your support and the opportunity to serve you as a valued client. Thank you for choosing us and for giving us the chance to grow together. Your trust and loyalty are indispensable to our success, and we're committed to providing exceptional products and services in return."
Would you say that to your best client if you were having lunch together?
Please don't invite me to lunch if you say yes.
You sound like a used car salesman.
I stopped sending sappy "I'm grateful for you" emails years ago because they get lost in your inbox.
Those who know me know I express my gratitude throughout the year in many ways.
Want to know what really drives me crazy?
My inbox is full of "one and done" emails.
Those people who send one email per YEAR on the busiest email day of the year to tell me how much they appreciate me.
If you really appreciate me, reach out to me in the middle of February, after the holidays are over, when I'm tired of the cold, rainy nights.
Give me a reason to appreciate you.
Send me a personal, handwritten note.
Not the same message you sent to 10,000 email subscribers.
Even better, pick up the phone and call me.
Ted
P.S. If you need help overcoming the "one and done" email syndrome, leave a REPLY and we'll set up a time to talk.
