The Mastermind Book Club's book of the month is They Ask, You Answer by Marcus Sheridan.
I read a lot of books and I'm often surprised when a book becomes mega-popular by stating the obvious.
As I read the book, I think to myself "This is so easy and effective but for some reason, I don't do it."
Many times, I implement a new marketing strategy that works like gangbusters, and then I never use it again.
Today at 11:30 AM Pacific/2:30 PM Eastern, we will be discussing They Ask, You Answer.
The book is divided into practical, actionable steps that any business can implement (and why did I stop doing something that was working?)
The book emphasizes the importance of content marketing, particularly creating content that directly answers the questions of your target audience. This strategy not only establishes trust and authority but also significantly improves online visibility and SEO.
Key points from the book include:
1. Honesty and Transparency: Businesses should not shy away from discussing topics like pricing, problems, and comparisons in their content. This openness builds trust and credibility with the audience.
2. Educate, Don’t Sell: The focus should be on educating the customer rather than hard selling. By providing valuable information, businesses position themselves as experts and become the go-to source in their industry.
3. Content is King: Consistently creating quality content that addresses customer queries is crucial. This involves understanding and responding to the real questions and concerns of the target audience.
Don't worry if you haven't read the book.
We read it for you and you can join in the discussion.