Blog, Books, News, News Shorts
In Thinking Fast and Slow, Daniel Kahneman explores the intriguing concept of how fear is processed and perceived in our minds, particularly through the lens of the “availability heuristic.” This heuristic is a mental shortcut that affects the way we assess the probability of events based on how easily examples come to mind. Consider the fear of More…
I’m not a copywriter by trade but… …I’ve been studying copywriting for over 20 years. Why have I been studying copywriting for over 20 years? Before I wrote Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business, I didn’t write much. I never thought I was a good writer. Maybe it was those RED marks on More…
Blog, Books, News, News Shorts
In the book, Thinking Fast and Slow, Daniel Kahneman shares that our brain uses two systems to make decisions. The role of System 1 is to maintain and update a working mental model of your world. We make hundreds of decisions each and every day, starting from the moment we wake up… Should I hit the snooze button one more More…
Blog, Books, News, News Shorts
“We humans constantly fool ourselves by constructing flimsy accounts of the past and believing they are true.” This is a quote from Daniel Kahnman in his book Thinking, Fast and Slow. Last week, I was skiing and found myself at the top of a run that freaked me out. I’ve done this run hundreds of times… …30+ years ago. As More…
Great news. Google and Yahoo are implementing changes to reduce the amount of spam we receive. The changes start rolling out in February. There are a number of technical tasks we need to do to be compliant with Gmail and Yahoo Mail. If you don’t implement the tasks, your bulk email from systems like ConvertKit or ActiveCampaign will be More…
Blog, Books, News, News Shorts
In a survey of 1500 people in the United States, 46% read zero books. ZERO. 5% finished one book. If you read just two books, congratulations. You are in the top 50% in the U.S. If you read 10 books, you are in the top 21%. You have to read 50 books or more to be a one percenter. In 2023, we More…
Thank you for your outpouring of support about my daughter not cleaning her room. Many of you were sympathetic and offered ways I could get her to clean her room. One person told me I had brainwashed my daughter and I had no idea how to run and live my life. To clarify, my daughter is now 35, More…
What happens when you TELL your daughter or son to clean their room? My daughter would always say, “Sure Dad” and never clean her room. TELLING your child to clean their room is a monologue, a one-way conversation, where you talk and they don’t listen. Nagging never works. I know, because I was never able to persuade my daughter More…
Happy New Year. I know I’m not the first and definitely won’t be the last to welcome you to 2024. Is your inbox full of insincere holiday greetings? I stopped sending bulk holiday greetings via email because frankly, most of them make me want to puke. Here’s a sample: Subject: 🎉 Happy New Year. Let’s Make 2024 Unforgettable 🌟 Dear Ted, As More…
Welcome to Beyond the Boardroom – December in Review. Each month I will write a summary of my almost-daily emails where I highlight the possibilities and opportunities awaiting those stepping away from corporate life. First up: This works really well on LinkedIn but… – December 5th I noticed a lot of people were posting content More…