Happy New Year. I know I’m not the first and definitely won’t be the last to welcome you to 2024. Is your inbox full of insincere holiday greetings? I stopped sending bulk holiday greetings via email because frankly, most of them make me want to puke. Here’s a sample: Subject: 🎉 Happy New Year. Let’s Make 2024 Unforgettable 🌟 Dear Ted, As More…
Welcome to Beyond the Boardroom – December in Review. Each month I will write a summary of my almost-daily emails where I highlight the possibilities and opportunities awaiting those stepping away from corporate life. First up: This works really well on LinkedIn but… – December 5th I noticed a lot of people were posting content More…
Before I tell you about my business brain, welcome to the 1753 new email subscribers who joined us in December. (Want to know how I did it?) If you are new to my email list, you will see this is not your normal “tips and tricks” newsletter. I’ve been known to tell it like it is and More…
Years ago, I used to take a few weeks off at the end of the year. Most people take their foot off the gas after Thanksgiving and coast through December. Some extend their break well into January. I assumed most people were coasting, so I coasted through December too. One event changed my behavior. When I worked in the corporate More…
Every night as I head to bed I say, “Hey Google, turn off the Christmas tree” and the lights go off. Every morning I wake up and the Christmas tree lights are on. For the life of me, I can’t figure out which timer is turning them on. I love gadgets, so I have timers for the outside More…
Yesterday I received this message from LinkedIn: We’re excited to roll out new AI-powered features to Premium subscribers. Using our knowledge of labor market trends and skills, we’re excited to bring you AI-powered tips and advice available for jobs and feed posts. Once you receive a note that you’ve been added to the new experience, you More…
I received this request from LinkedIn Profinder. In case you don’t know what Profinder is, it’s a freelancer marketplace where you can post gigs and service providers can apply. This is one of those LinkedIn tools that could be a win/win for service providers and LinkedIn members looking for expertise. Unfortunately, Profinder has been a huge disappointment. Back to More…
No not that first time. I’m talking about the first time someone paid you for your expertise. I bet you had a nice dopamine hit when they said “Yes let’s work together.” Do you remember what you sold them? Do you remember why they said “Yes?” How many other clients said “Yes” to your offer? I remember my first time. I was More…
Did you miss my new masterclass, “AI-Enhanced Irresistible Offers: The Future of Conversion Strategy?” This two-session hands-on class is designed to implement as you learn. >>> Watch the replays Key takeaways from the masterclass: ✅ Psychographic Profiling: Understand your audience’s core desires and challenges ✅ Strategic Offer Alignment: Tailor your services to meet client needs effectively ✅ Messaging Frameworks: Develop compelling More…