Blog, Books, News, News Shorts
Alex was determined to leave a lasting impression. With his elevator pitch polished to perfection, a pocket full of business cards (does anyone still use business cards?), and a mental list of personal achievements, he was ready to network his way to success. Alex zeroed in on a group, interrupting their conversation to introduce himself. Without waiting for More…
Blog, Books, News, News Shorts
Remember the first time you attended a networking event or a conference? I bet you were nervous. I was. As you walked into the room, there were dozens of people chatting away in small groups. You slowly circled the room looking for a familiar face… …but you didn’t know a single person. You felt like a fish out of water. You’re thinking, More…
Being able to communicate effectively will boost your influence whether you are an entrepreneur or working a corporate gig. Why do I study copywriting? Copywriting is all about crafting compelling messages that resonate with your target audience. As a business professional, being able to communicate effectively is the most important skill to master. Clear communication through your marketing materials, More…
It’s Friday, and I thought you’d like to end the week with something different. Many people are obsessed with longevity and the desire to live as long as possible (I’m not one of them LOL). Would give up s#x to add 20 years to your life? I read an interesting article in Popular Mechanics (yes, I am a More…
Welcome to Beyond the Boardroom – January in Review. Each month I share a summary of my almost-daily emails where I highlight the possibilities and opportunities awaiting those stepping away from corporate life. First up: Why I don’t send holiday greetings via email – January 2nd Is your inbox full of insincere holiday greetings? I stopped sending bulk holiday greetings More…
Remember the game 20 questions? Think of a person, place, or thing. Have one player ask a Yes or No question. Have the players continue asking questions until they correctly guess the person, place, or thing or they use all 20 questions. Like I said the other day, we’re overwhelmed with too much information. We don’t need 7000 AI prompts. We More…
Yesterday, one of my AI mentors offered me 7000 AI prompts. I imported the prompts into my Notion dashboard and frankly, I’m overwhelmed. There is no way I’m going to read and test 7000 AI prompts to figure out which ones are relevant to me. Last week, I received an email from a marketer offering a ton of More…
Blog, Books, News, News Shorts
In Thinking Fast and Slow, Daniel Kahneman explores the intriguing concept of how fear is processed and perceived in our minds, particularly through the lens of the “availability heuristic.” This heuristic is a mental shortcut that affects the way we assess the probability of events based on how easily examples come to mind. Consider the fear of More…
I’m not a copywriter by trade but… …I’ve been studying copywriting for over 20 years. Why have I been studying copywriting for over 20 years? Before I wrote Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business, I didn’t write much. I never thought I was a good writer. Maybe it was those RED marks on More…
Blog, Books, News, News Shorts
In the book, Thinking Fast and Slow, Daniel Kahneman shares that our brain uses two systems to make decisions. The role of System 1 is to maintain and update a working mental model of your world. We make hundreds of decisions each and every day, starting from the moment we wake up… Should I hit the snooze button one more More…