In Eugene Schwartz’s Breakthrough Advertising book, he talks about the five stages of awareness. Unaware Problem aware Solution aware Product aware Most aware I’ll go deep into the five stages of awareness in my upcoming Linked Accelerator class. When you are unaware, you don’t know you have a problem, and you don’t know there is a solution or someone who can solve the problem. A few More…
You guessed it. Linked Accelerator is OPEN.What is Linked Accelerator, you may ask? Linked Accelerator is my unique, hands-on LinkedIn training course. What makes it unique? Most courses are one-way conversations. The instructor speaks. You listen (in the background as you multitask). The instructor gives you homework you never have time to complete before the next session. You implement less than 10% of More…
Speed dating wasn’t a thing when I was single, but I know how it works. Chat with someone for five minutes, a bell rings, and you rotate to the next person. If you feel a connection, you may go on a date to explore a potential relationship. I see a lot of people speed dating on LinkedIn. Throw spaghetti More…
Marketers always claim they can get you leads. Lots of leads. What do you consider a lead? When marketers start talking about leads, my mind goes right to Seth Godin’s book “All Marketers Are Liars”. If you’ve worked in a corporate marketing department, you’re familiar with “marketing qualified leads” and “sales qualified leads”. Of course, sales reps want “sales qualified More…
Did you know that water cooler chats lower your blood pressure? Here is some scientific proof. Some of you remember the days when we used to gather at the water cooler or coffee pot to talk about last night’s episode of our favorite television show. A lot has changed. We stream our favorite television shows on our schedule. Most More…
This message appeared at the top of my Gmail feed this morning: Ads in Gmail are never based on the content of your emails. Give me a break Google. I see ads related to the content of my Gmail every day. When I ran Google ads for a living, this was one of the most effective ways to target More…
A colleague reached out to me on LinkedIn because he hit his 100 invitation limit. I’ve never hit that limit because I stopped inviting people based on job titles. My approach years ago was to search for a job title like “executive coach” or “entrepreneur” and then invite them to connect. My reason for connecting was solely because More…
You’ve seen ads offering three options, GOOD, BETTER, and BEST. These offers used to grab my attention until I learned a dirty little secret. Affiliate marketers do “reviews” of products and rank them as GOOD, BETTER, and BEST. We’re in the market for a new hot water heater (the joys of owning your own home) so I search More…
The rise of AI and ChatGPT is freaking some people out. Some say an automation depression is coming because at least 50% of all jobs will be eliminated. This isn’t the first time automation has caused a panic. AI has been around long before ChatGPT. The word automation comes from ancient Greece. In Greek mythology, there are many references More…
Do you feel under attack when you scan your LinkedIn inbox? I ignore sales pitches. Aggressive salespeople come back with “Bumping this to the top of your inbox”. I ignore them. They come back with “Did you get my message?” I ignore them. If I respond to a sales pitch in my inbox, it feels like hand-to-hand combat because they immediately More…