One of the first things you learn in marketing is how to identify your ideal client.
- Create a detailed profile of your ideal client or customer
- What are their demographics (age, race, ethnicity, gender, marital status, income, education, and employment)?
- What are their psychographics (social status, daily activities, food habits, and opinions of certain subjects)?
- What do they love doing?
- What are their challenges?
- What are their goals?
You come up with a profile like this:
Suzy is a senior vice-president at a high tech company. She earns $350,000 per year, drives a BMW X5 SUV, has two teenage children, she lives in the suburbs with her husband Joe who works for an investment bank. They live in a five-bedroom house, belong to the country club, and spend their weekends shuttling their kids to sporting events.
You create an amazing profile of your ideal client.
For years, I created detailed profiles of my ideal female and male clients.
Problem was, these fictitious characters didn't need my help.
Today, I have a better way to identify my ideal clients.
Which of my current clients do I love working with?
What are their demographics and psychographics?
Why do I love working with them?
Why do they love working with me?
This works so much better than looking for fictitious characters who don't need my help.
Who are your favorite clients?
Why do you love working with them?
Where can you find more people like them?