John Carlton has been regarded as one of the top copywriters in the world for years.When I was in his Simple Writing System coaching program a few years ago, he taught me to add “so what” to any claims I wrote in my sales letters and email copy. Let’s say my neck is out of whack More…
Some days it feels like our clients and prospects are hiding from us. The harder we look for them, the harder it is to find them.A typical day for me is to log onto LinkedIn, check my Sales Navigator to see what my saved searches turn up, reach out to a handful of “ideal clients” More…
Here’s a brief overview of Sales Navigator, LinkedIn’s premier sales tool. Get on the wait list for my next Sales Navigator class Let me know
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I know you’re tired of playing cat and mouse with LinkedIn. Every time we find a reliable way to get eyeballs on our content, LinkedIn changes the algorithm. LinkedIn Pulse used to be a gold mine. LinkedIn Articles worked for a while. Native videos broke records. Text posts with images worked for a while. Not linking to external sites boosted More…
I see a lot of marketers offering to scale your business.I know a lot of these marketers. Please be careful because they’re really good at marketing and they have highly-skilled closers who are hell-bent on closing deals, even if they can’t help your business. Most businesses are doing everything they can to stay afloat right now. Yes, some More…
Christmas in August? Ted has lost his marbles!
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Yesterday, Ellen and I celebrated 34 years of marriage. Add five more years of dating and we’ve been together for 39 years (how did we get so old?) This year our celebration was much different than other years for obvious reasons. We had dinner at our favorite restaurant, Insalata’s, on their new patio. It was a beautiful More…
You know I love to experiment and I’ve been at it again! What works best? LinkedIn Articles? Facebook Page posts? Blog posts? Social media posts with images? Social media posts without images? Watch this video to find out what’s working right now. You’ll be surprised…
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Times are difficult for gym owners. Gyms need to be open to survive but it’s risky for people to be around others who are working out. There is no easy answer. Today I saw interviews with two gym owners. One owner lives in a town north of San Francisco and the other lives in Los Angeles. The local gym More…
LinkedIn ads expert AJ Wilcox shares his very best LinkedIn ad tips. Some of the questions AJ answered include:What are the different type of LinkedIn ads?What are the best ads to get started?How to use the LinkedIn Insight tag?How much do I need to spend?When shouldn’t I run LinkedIn ads?How do I do retargeting on More…