New WebinarCreating an Offer They Can’t RefuseFriday October 30th 10 AM PST/1 PM EST Register now My father-in-law Jack, was a big, burly guy with a loud, booming voice. Jack loved to listen to talk radio and watch golf on television. He would listen to Rush Limbaugh every day. He’d yell at the radio constantly. You would think Jack More…
If you have to tell me in advance that you are going to provide value, does that really count as providing value? It’s funny how the universe works. This morning I was reading The Go-Giver by Bob Burg and John David Mann. I purchased this book a few years ago but never read it until now. For some More…
In 2009 I attended my first Brendan Burchard event. There were about 1500 people jammed into the Marriott conference room in Santa Clara. The energy in the room was off the chart. Brendon’s events are high energy from start to finish and he’s on stage about 80% of the time over the four-day event. He never stops More…
I have a confession.When I was writing the first edition of Ultimate Guide to LinkedIn for Business I didn’t know how to write a book. I’d written blog posts and SEO-optimized articles but that’s very different than writing an 80,000 word, 300 page book with a deadline. At the time I was working full time as an More…
99 times out of 100 people mispronounce my name for obvious reasons.Yesterday I was on a virtual networking event and the moderator pronounced my name perfectly.I spoke with him after the meeting and he said he cheated.He went to my LinkedIn profile and listened to me pronouncing my name.This is a new feature in your More…
It’s election time in the United States and we’re being bombarded by “Vote for Me” messages. Essentially, people running for office are selling to us. Vote for me because… It’s no different than you selling your products and services. Buy from me because… Why do people buy from you? Because you have a solution to More…
I’ve been on a Eugene Schwartz kick lately.You probably don’t know Eugene Schwartz.He’s one of the greatest copywriters of all time. He’s also the author of Breakthrough Advertising and The Brilliance Breakthrough. (I paid a small fortune for out of print copies of these books).I’ve studied his books on and off for years. For some reason, he’s back on More…
Yesterday I shared a way to get new clients without hunting them down. We’re taught to identify your ideal client then go after them. Get their attention by talking about their pain and lead them to your solution. It’s worked for years and it still works today but it’s getting harder to break through the noise. In January More…
In 2013 I was in a high-end mastermind, $15k a year for three in-person meetings and monthly coaching calls. I met a lot of great people in the mastermind. Unfortunately, the leader of the mastermind was a huge letdown but that’s a story for another time. The investment was worth it because I still keep in touch More…
I’m reading Todd Brown’s How to Find Your Big Marketing Idea.At first, I thought it was going to be just another one of those marketing books. You know the ones that tease you with some ideas but never give you all of the pieces to the puzzle. You have to invest with the guru to get More…