There’s nothing like the classic good versus evil story. I used to love watching Batman and Robin defeat the Joker. Superman battling Lex Luther. Luke Skywalker and Star Wars are the ultimate heroes journey of good versus evil. The eviler the villain, the more we hate them. Bill Gates became a villain when Microsoft dominated the personal computer space in More…
To be a great writer and/or copywriter you need to write every day. David Sedaris says this in his Masterclass on writing. Write every day. PERIOD. I can take 100 courses on writing or copywriting, but I need to actually write to get better. I write every day because I want to be a great writer. Learning the theory behind something More…
Another imposter enters the fray. I came across a LinkedIn profile today. I’m not going to embarrass her because that’s not the way I work. She calls herself a LinkedIn Angel. She admits she’s new to LinkedIn and figuring it out. Her profile is a mess. For some reason, she doesn’t want to share her last name or her contact information. I’m More…
“Customer service” is now an oxymoron. There, I said it first! Recently, we had a Tesla solar system and battery installed. Communication during the installation process was exceptional. After a few weeks, our system stopped working. I contacted customer support and my rep was very helpful. She tried to fix our system remotely and had to escalate the case to Tier More…
Blog, Books, News, News Shorts
Some of you noticed I’ve been very quiet lately. You know how you get on a roll where everything is going your way? You have the Midas touch and can do no wrong. Well, I was on a giant roll a few months ago. Life and business couldn’t have been better. I was traveling with Ellen (a few ski trips More…
Blog, Books, News, News Shorts
I’m sure you’ll find this hard to believe. When I was a kid, I occasionally did things I knew were wrong. Without fail, my mother always found out. When she asked me why I did something I knew was wrong I would always respond “I did it because everyone else was doing it” And she would respond… “If everyone jumped More…
When was the last time you landed a client from LinkedIn? It’s harder than ever, isn’t it? If you’re old enough, you may remember the Lemmings game from the 90s. Your job is to guide lemmings to safety because if you don’t, they’ll follow each other right off a cliff. LinkedIn has become the Lemmings game with everyone following More…
Did you know you can legally steal data from LinkedIn? LinkedIn has always been very protective of their data. The LinkedIn members database is considered one of the highest quality business resources. LinkedIn guards it like Fort Knox. For years, people have been trying to “scrape” data from LinkedIn. LinkedIn is constantly making updates to prevent people from stealing your More…
I’m sure you’ve heard the phrase “Slow down to speed up” The thought process behind this is you need to slow down before you can speed up. We’re all busy. Running around with our hair on fire. Pushed to the limit at work plus a busy personal life. You know what it feels like when things pile up and overwhelm More…