Admit it. You’re a scroller. You skim content until an image or a word in a headline grabs your attention. Read a little bit then back to scrolling until the next trigger stops you. Can you intentionally create scroll-stopping triggers? Of course, you can. Here are five ways to stop the scroll. 1. Catchy Headlines: Headlines need to be short and sweet Ask a More…
Marketing is hard. Finding new clients is a lot of work. Finding great clients is even harder. The best way to find new clients is not to look for them one at a time. Find power partners who are already working with your ideal clients. Your power partners are not your competitors. They offer complimentary services. For example, if you are a More…
I’ve been testing some scripts for LinkedIn messaging on ChatGPT 4 and the AIPRM add-on. AIPRM has some templates for LinkedIn messages and content so I added this prompt. Write 10 LinkedIn invitation messages to senior executives in the united states and work for fortune 500 companies Hi [Name], I’m inspired by your leadership at [Company], a Fortune More…
Of course, I’ve been playing with ChatGPT and testing it on LinkedIn. I was on a group coaching call with Marjorie Gutierrez, so we put her LinkedIn profile to the test. I have the free version of AIPRM installed in my ChatGPT account, which provides me with templated prompt starters. I used a LinkedIn-based template from AIRPM and here’s what More…
Blog, Books, News, News Shorts
We believe we should work hard in order to be happy, but could we be thinking about things backwards? This month we’re reading The Happiness Advantage by Shawn Achor in the Mastermind Book Club. The premise of the book is that you should start with being happy before you become a success. Our thinking is that you need to be successful More…
I’m reading an article about personal branding in this month’s Harvard Business Review. At first, I was excited to see what they said about personal branding until… …I see the article was written by a dating coach, a relationship coach, and a branding thought leader. I haven’t been in the dating game for decades so I have no More…
I love working for myself. In the late 1990s, I chose to leave a stable IT job to venture out on my own. At the time, I was an IT Director for an investment bank. The stress is overwhelming. The hours are ridiculous. After the 2008 financial collapse, most of my clients disappeared. Some went out of business. The rest stopped spending More…
Today we had a great debate about differentiation. We kicked around the usual ways to differentiate your brand. Develop a strong personal brand that reflects your values, expertise, and unique approach Identify a specific market segment Provide exceptional customer service Use testimonials from your raving fans Create a unique pricing strategy Create customized offers Participate in community events Use creative marketing techniques Create high-quality content More…
Today I received a message from one of my LinkedIn connections. This message was different. I teach my clients to be different and stand out. How much is too much when it comes to being different? I connected with this person a few years ago. He did say “Happy Birthday” in 2021. Otherwise the usual new connection chit chat then silence More…
Have you ever dipped your toe into something new? How’d it go? For years, I dipped my toe into LinkedIn. To be honest, I was one of those occasional LinkedIn users logging in once or twice a month. I only had 642 connections when I wrote the first edition of Ultimate Guide to LinkedIn for Business and it was More…