You’re just starting your career as a concert producer and you’re looking for clients. Elvis is in the prime of his career. Hotter than hot. You have zero experience with big names. Why not take a shot and see if Elvis would be open to having you manage a world tour? What could possibly go wrong? If Elvis was on LinkedIn, More…
When I wrote the first edition of Ultimate Guide to LinkedIn for Business in 2012, I had 642 LinkedIn connections. Business was booming with 642 LinkedIn connections, so I set out to reach the 30,000 connection limit. More Connections = More Money right? When my network was small, I could keep in touch with my network. On my journey More…
People struggle with networking online. By the way, I do not consider this LinkedIn message networking. Hey I know you probably get pitched a 1,703,637 times per day, but I wanted to reach out. I’ve been helping business owners in your field get 5-15 new high ticket clients per month without using paid ads, and I think More…
Every day I see dozens of articles and social media posts about AI. The newly minted AI “experts” are declaring victory. These marketers cracked the AI code in just a few days, while others have been working with AI for their entire careers. The marketers figured it out in record time. They are self-proclaimed, world-class experts. Some even claim they More…
Running a business is hard. Doing your own marketing is even harder. Are you running ads? Should you use TikTok? Is Threads better than Twitter? What content should I create? How long should my videos be? How often should I post? You get it. Marketing is More…
My hometown is famous. For all the wrong reasons. Last week, my hometown of Warren, Pennsylvania became famous. I have to admit, it was strange seeing Warren on the national news day after day. My friends joked that Andy and Barney were to blame. Warren is a lot like Mayberry. More…
The other day I shared a story about a new LinkedIn connection relentlessly pitching me so hard that I had to remove her as a connection. “Lisa” was only the second person I had to remove in my 20 years on LinkedIn. The first person I removed was my first death threat on More…
How much is too much? I recently connected with someone on LinkedIn who looked legit… …then the pitchfest started. I ignore sales pitches because I know if I engage, it’s like opening Pandora’s Box. Day 1: Friendly “thanks for connecting” banter with an invitation to do a free strategy session with More…
Yesterday I saw a job posting on UpWork for LinkedIn marketing experts. FULL DISCLOSURE: I’ve had a profile on UpWork for years, but I’ve never accepted any contracts. Keep reading to learn why… Here is a portion of the job posting for LinkedIn experts: First, please DO NOT SEND us ChatGPT More…
Meta’s answer to Twitter was released yesterday afternoon. Threads now has over 30 million members. Of course, I jumped on board to check it out because that’s what I do (my wife still doesn’t know what I’ve been doing for the past 20 years because she doesn’t understand marketing and has no desire More…