It’s 112 outside and my air conditioner is broken on a 3-day holiday weekend.PG&E is threatening rolling blackouts and/or emergency power shutoffs to prevent more wildfires.There is so much smoke in the air from wildfires that we can’t go outside (not that we’d go out in 112-degree heat).We did go to the beach yesterday which More…
Remember the good old days when we typed up our resume on fancy paper? In addition to a stellar job history, you had to use the latest resume format and print it on heavier stock paper to make a great first impression. Hundreds of paper resumes would arrive on the hiring manager’s desk and it was your More…
John Carlton has been regarded as one of the top copywriters in the world for years.When I was in his Simple Writing System coaching program a few years ago, he taught me to add “so what” to any claims I wrote in my sales letters and email copy. Let’s say my neck is out of whack More…
Some days it feels like our clients and prospects are hiding from us. The harder we look for them, the harder it is to find them.A typical day for me is to log onto LinkedIn, check my Sales Navigator to see what my saved searches turn up, reach out to a handful of “ideal clients” More…
Here’s a brief overview of Sales Navigator, LinkedIn’s premier sales tool. Get on the wait list for my next Sales Navigator class Let me know
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I know you’re tired of playing cat and mouse with LinkedIn. Every time we find a reliable way to get eyeballs on our content, LinkedIn changes the algorithm. LinkedIn Pulse used to be a gold mine. LinkedIn Articles worked for a while. Native videos broke records. Text posts with images worked for a while. Not linking to external sites boosted More…
I see a lot of marketers offering to scale your business.I know a lot of these marketers. Please be careful because they’re really good at marketing and they have highly-skilled closers who are hell-bent on closing deals, even if they can’t help your business. Most businesses are doing everything they can to stay afloat right now. Yes, some More…
Christmas in August? Ted has lost his marbles!
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Yesterday, Ellen and I celebrated 34 years of marriage. Add five more years of dating and we’ve been together for 39 years (how did we get so old?) This year our celebration was much different than other years for obvious reasons. We had dinner at our favorite restaurant, Insalata’s, on their new patio. It was a beautiful More…
You know I love to experiment and I’ve been at it again! What works best? LinkedIn Articles? Facebook Page posts? Blog posts? Social media posts with images? Social media posts without images? Watch this video to find out what’s working right now. You’ll be surprised…
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