It's election time in the United States and we're being bombarded by “Vote for Me” messages.
Essentially, people running for office are selling to us.
Vote for me because…
It's no different than you selling your products and services.
Buy from me because…
Why do people buy from you?
Because you have a solution to their problem.
Why do people buy from you instead of buying from your competitors?
Because you have a clear message that tells them why your solution is better than your competitors.
I'm seeing a lot of “Vote for Me” signs in our neighborhood.
A few new faces and of course, the incumbents.
In this video, I explore one candidate who is running for town council in our town.
She wants my vote but she's not giving me any reason to vote for her.
Check it out and let me know what you think.
Would you like me to help you? I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach. I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic. Did you know I've been working with the internet since 1991, long before Al Gore invented it?