I’m reading Hook Point: How to Stand Out in a 3-Second World by Brendan Kane. Kane says you need to be able to differentiate your business in three to five words. Give it a try. I’ll wait… Need a hint? How about The 4-Hour Workweek? The 4-Hour Workweek is a book that teaches you how to outsource and delegate work tasks. I More…
Sounds pretty dramatic, doesn’t it? I’m not an overly dramatic person but there are plenty of signs that people perceive coaching in a very different way than in the past. In 2001, I became a certified coach. I had to complete six core classes then complete a nine-month certification program. There was an extensive written exam followed by an More…
When I was a freshman in high school the varsity track coach saw me run my first 100-yard dash. I was wearing new track shoes with half-inch spikes for the first time. It didn’t occur to me I should wear the new shoes in practice to get used to them. My old track shoes were Chuck Taylor high-top More…
Say what? This is a term Perry Marshall shared in this month’s New Renaissance Newsletter. We are creatures of habit. We tend to get into a rut. We hang out with the same people. We talk about the same things over and over. We binge the same type of shows on Netflix. We do the same morning routine. We get the news from More…
I had the honor of being a guest in John Carlton’s Platinum Mastermind meeting last week. I’ve participated in many high-end mastermind groups over the years. Some great. Some not so great. I was a guest in John’s mastermind a few years ago and I shared my LinkedIn Made Easy presentation, so I know a lot of the members. Getting More…
I bet you’re wondering where I’m going with a subject line like that. Nowhere. When a brilliant idea for my email doesn’t hit me right between the eyes, I go to Plan B. What is Plan B? I scan my swipe Gmail account to see what other marketers are promoting. I’ve been unsubscribing from lists like crazy, but it feels More…
This is the subject line of an email I received the other day. The subject line caught my attention so kudos to the author. Do I believe you can have success on LinkedIn for only $49? It depends how you define success. If you consider LinkedIn success as sending 100 invitations and 500 templated sales pitches every week then More…
The question people ask me all the time… “Do I need a paid LinkedIn account?” I ask, “Do you need more customers?” “Yes, I do” “What is your marketing budget?” “I don’t have a marketing budget” “How much time do you spend on LinkedIn every week?” “I don’t have time to log in every week” Obviously, if you don’t spend time or money More…
I saw a funny meme on Instagram. Q: How can you tell if someone owns a Peloton bike? A: You don’t have to ask because they will tell you within 30 seconds of meeting them. I’m GUILTY as charged! Peloton has been around for years and built a cult-like following. Then came the pandemic. Trapped in our homes we were looking More…
“What do you want for dinner?” “Anything is fine with me” “How about Chinese food?” “Not tonight” “How about Italian food?” “Not tonight” “What do you want to eat?” “Anything is fine with me” We’ve all been there. No certainty so everyone is hungry and grumpy. You know I like to watch how other people market. I read a lot of emails, sales letters, watch webinars More…