When I worked in the corporate world my day went something like this. My alarm jarred me awake at 4:45 AM. I hit the snooze twice. I stumbled to the shower. Drove 40 minutes to work. Worked from 6 AM to 5 PM. Raced home to pick up the kids by 6 PM before the one-dollar-per-minute (times two) daycare penalty goes More…
My son-in-law Chris is a superhero superfan. When Spider-Man: No Way Home was released a few weeks ago he was at the first showing. He hates social media spoilers, so he often hits the midnight showing on release day. Chris LOVED the movie. If I called him right now, he would drop everything to go again. And again. And again. My wife More…
I have a problem. I have a hard time saying “No” when people ask for help. I help them even if I don’t get paid. It’s a real problem 🙂 As I streamline my business in 2022, I need to say NO more often. In fact, I need to make NO my default answer. If you can convince me it’s worth More…
I was talking with someone last week who wanted to run LinkedIn ads. He was referred by a friend, but he hired someone to run the ads before we spoke. “We’re going to throw $2000 at LinkedIn ads for two weeks” he said. My first thought was he might as well set that cash on fire right now. You More…
When I first got into this marketing game 20 years ago, I felt like I had to know EVERYTHING. I signed up for courses and read everything I could about: HTML (WordPress came a lot later) SEO Copywriting Graphic design Video editing Webinars Yahoo ads Google ads Facebook ads Product launches Landing pages Chatbots And on and on and on Turns out I had a good understanding of these marketing More…
It’s day 3 of a brand new year and I bet most of your New Year’s resolutions are a distant memory. I stopped doing New Year’s resolutions years ago because they never worked for me. Today I was reading an email from AWAI (American Writers and Artists Institute which I highly recommend if you want to learn More…
I see a lot of LinkedIn profiles. I see a lot of LinkedIn professional headlines like this: Influencer | Thoughtleader | Expert | Speaker | Author Can you call yourself an influencer or thoughtleader? Of course, you can call yourself anything you want but does it mean anything to others? What if Forbes added you to their list of top More…
John Madden passed away yesterday. Most of you don’t know John Madden. Many of you know him as a video game character. John was more than a football coach and broadcaster. He made an impact that will last generations. He was a great football coach. In fact, he has the highest winning percentage of any coach in history. As a coach, he More…
Over the years, I realized there is one skill you need to master to be successful in business. That skill is writing. Adam Grant posted a great quote on Instagram the other day. “Writing is more than a vehicle for communicating ideas. It’s a tool for crystallizing ideas. Writing exposes gaps in your knowledge and logic. It pushes you to articulate assumptions More…
I read a great quote from Eugene Lee Yang. 𝑻𝒉𝒆𝒔𝒆 6 𝒅𝒂𝒚𝒔 𝒃𝒆𝒕𝒘𝒆𝒆𝒏 𝑪𝒉𝒓𝒊𝒔𝒕𝒎𝒂𝒔 𝒂𝒏𝒅 𝑵𝒆𝒘 𝒀𝒆𝒂𝒓’𝒔 𝒊𝒔 𝒕𝒉𝒆 𝒐𝒏𝒍𝒚 𝒕𝒊𝒎𝒆 𝒐𝒇 𝒚𝒆𝒂𝒓 𝒚𝒐𝒖 𝒔𝒉𝒐𝒖𝒍𝒅 𝒔𝒕𝒓𝒊𝒗𝒆 𝒕𝒐 𝒅𝒐 𝒂𝒃𝒔𝒐𝒍𝒖𝒕𝒆𝒍𝒚 𝒇*𝒊𝒏𝒈 𝒏𝒐𝒕𝒉𝒊𝒏𝒈. 𝑴𝒂𝒌𝒆 𝒛𝒆𝒓𝒐 𝒑𝒓𝒐𝒈𝒓𝒆𝒔𝒔. 𝑻𝒂𝒌𝒆 𝒂𝒍𝒍 𝒕𝒉𝒆 𝒕𝒊𝒎𝒆 𝒐𝒇𝒇. 𝑮𝒐 𝒐𝒏 𝒗𝒂𝒄𝒂𝒕𝒊𝒐𝒏 𝒇𝒓𝒐𝒎 𝒚𝒐𝒖𝒓 𝒗𝒂𝒄𝒂𝒕𝒊𝒐𝒏. 𝑩𝒆 𝒕𝒉𝒆 𝒍𝒆𝒂𝒔𝒕 𝒊𝒎𝒑𝒓𝒆𝒔𝒔𝒊𝒗𝒆 𝒗𝒆𝒓𝒔𝒊𝒐𝒏 𝒐𝒇 𝒚𝒐𝒖𝒓𝒔𝒆𝒍𝒇. 𝑻𝒓𝒂𝒏𝒔𝒇𝒐𝒓𝒎 𝒊𝒏𝒕𝒐 𝒂 𝒄𝒐𝒖𝒄𝒉. Sounds great to me! You work your More…