There’s been an ongoing debate for years. Should your LinkedIn profile be in first-person or third-person? In case you need a refresher… When you speak or write in first-person you are talking about yourself. It feels like you are talking to me. Tom Ruwitch writes in first-person in his LinkedIn About section: I’m Founder and President of Story Power Marketing. Coaches, More…
Yesterday I paid $82 to fill up my Honda Crosstour. It sucks! When I got home I whined to my wife Ellen. Then I saw this post on Instagram that set me straight. Look around. You have a roof over your head. You have heat. Your refrigerator is full of food. You have running water. You know where your family is. You are safe. We More…
LinkedIn has a podcast network? I had no idea. How did I miss that one? If you want to add your podcast to the LinkedIn Podcast Network, here’s a link. I don’t see the LinkedIn Podcast Network on the LinkedIn home page so I had to search for “LinkedIn podcast network” to see some podcasts people are promoting on More…
The other day I shared how I come up with ideas for my emails and products. Curiosity. “Listening” Awareness. Then immediately capturing ideas and thoughts in a notebook or a voice memo on your phone before they disappear into thin air. This is how Einstein, Edison and other great thinkers came up with their best ideas. Be still and let ideas More…
The other day, I told you not to waste your InMail on me. To be honest, I think I’ve used less than a dozen InMails over the years. I don’t need to use them because I focus on getting to know someone before committing to a LinkedIn relationship. I wrote the article because a lot of people send More…
10 years ago, I was in a mastermind group with Hal Elrod. Hal was about to release the first edition of his now-best-selling book, The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8 AM). Obviously, his book went on to become an international mega-best-seller and catapulted Hal into the role of an elite More…
You know I have a unique approach to LinkedIn. I apply direct marketing principles that have worked for over 100 years. Why wouldn’t you use proven principles to market your business? For some reason, very few people use my approach to LinkedIn. Most marketers prefer the spray and pray method which is annoying the hell out of LinkedIn members. These principles More…
I’ve been a guest speaker on a ton of big webinars recently. I invite people to connect with me on LinkedIn during my presentation. Some people do invite me to connect and mention the webinar in their invitation. Most of the invitations I receive are not invitations to connect. They send me an InMail full of compliments. 𝘐 𝘢𝘵𝘵𝘦𝘯𝘥𝘦𝘥 𝘵𝘩𝘦 More…
Sounds amazing, doesn’t it? I have some bad news for you. You’re going to have to work a little longer than 15 seconds to have success on LinkedIn, even if you automate the hell out of it. Why do most LinkedIn “experts” say 15 minutes a day is the magic number for LinkedIn success? Are we that lazy that More…
The responses from yesterday’s post were awesome. Thank you for playing along. In case you missed it here’s your assignment. I’m reading Hook Point: How to Stand Out in a 3-Second World by Brendan Kane. Kane says you need to be able to differentiate your business in three to five words. This hook will be the foundation of your LinkedIn More…