If you study marketing, you hear it all the time. When you’re creating an offer or writing copy to promote an offer, you need to add bonuses. Lots of bonuses to sweeten the deal. The more bonuses you offer the more sales you will make. Is that true? You see it all the time in infomercials. “Call in the next 10 More…
How’s that make you feel? What would happen if you doubled your prices today? No warning to your faithful customers. Boom. Your invoice just doubled. This just happened to me. I’ve been a member of the La Crema wine club for over a decade. They even give me free shipping because I’ve been a member for so long. I’m the first to say More…
YES, I went there. As I scan my LinkedIn messages every morning, I can’t help but go there. The classic, overused scenario of a guy walking into a bar with one thing on his mind… …to get laid. His mission is not only to get laid, but he also wants it to happen RIGHT NOW. He doesn’t care where you More…
Some of you are asking “What is a mastermind?” I first learned about the concept of masterminding when I read Think and Grow Rich by Napoleon Hill. Hill spent 20 years studying rich people to see what they had in common. He came up with 14 principles that I won’t be able to cover here. Principle #9 talks about More…
You can make more friends in two months by becoming interested in other people than you can make in two years by trying to get other people interested in you. That’s a quote from How to Win Friends & Influence People by Dale Carnegie which is the book of the month in our Mastermind Book Club. >>> More…
I have to apologize to you. I didn’t realize I’ve been “quiet quitting” on you for a while. What is quiet quitting? By the way, who comes up with these terms? Out of the blue, new trends appear with clever (or not so clever) names. How do I apply for that job of naming these trends? If you haven’t heard about More…
You may have noticed a theme in my recent messages. When you want to become great at something you need to do the work. You need to focus. There are no shortcuts to success. David Sedaris says if you want to be a great writer, you need to write EVERY day. If you want to be a great copywriter, you More…
In March I accepted an invitation on LinkedIn. I accept some invitations to connect but I ignore most, especially when they start pitching me from the get-go. Today his profile says he does appointment setting for high-ticket offers. I NEVER accept invitations from people who promote appointment setting or lead generation for high-ticket offers. My guess is this guy’s More…
Seems like everyone is a marketer these days. When I search LinkedIn for “marketer” there are 58,900,000 marketers. Huh? I don’t know how many marketers there were before the big Pandemic Pivot, but I doubt there were 58 million of us (I do call myself a marketer because I’ve been doing it for over 20 years). In February 2020, More…
WARNING: I’m writing this with a nasty toothache that needs a root canal so I may wander and ramble a bit. I’m off to see my dentist in a few minutes and he will diagnose my nasty toothache. The first time I needed a root canal, he did it himself. The second time I needed a root canal, More…