We're bombarded with content every day. 

Most of the content is crap. 

So much so, we're suffering from newsfeed blindness. 

We skim over 99% of the content until something snaps us out of our stupor. 

The gurus told us we need to create content every day, so we followed their advice. 

They said it's not about being perfect. 

It's quantity over quality so you keep your brand front and center. 

Articles, blog posts, YouTube videos, Instagram posts, emails, and now Tik Tok videos. 

Creating content every day can be a full-time job. 

On the other hand, some gurus tell us it's better to create one great piece of content every week. 

Quality over quantity. 

Which is better? 

It depends... 

I'm sure you've seen new AI tools that create content for you. 

I've tested some of the tools and they are getting better but not ready for prime time. 

Input a few phrases and keywords, press GO, and articles magically appear. 

This is a great way to create boatloads of generic content. 

Great filler to say you're creating content every day. 

Have you ever met someone who you really want to like but they are BORING as hell? 

They put you to sleep when they talk to you. 

No personality whatsoever. 

That's how I feel when I read AI-generated content. 

No personality. 

Your customers do business with you because of your personality. 

Something about you resonates with them. 

AI can't replicate your personality yet. 

Maybe that day will come but for now, you need to put in the work. 

Don't be boring! 

About the author 

Ted Prodromou

Would you like me to help you?

I'm the #1 best-selling author of Ultimate Guide to LinkedIn for Business and Ultimate Guide to Twitter for Business. People call me America's Leading LinkedIn Coach.

I'm the founder of Search Marketing Simplified, LLC, a full service online marketing agency. The SMS team designs and implements advanced LinkedIn and social media lead-generation strategies for small to medium-sized businesses. SMS will set up and manage your marketing funnels using organic, social and paid traffic.

Did you know I've been working with the internet since 1991, long before Al Gore invented it?

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