I live near San Francisco, so tasting menus are pretty common. In fact, a $75 tasting menu in San Francisco is equivalent to the dollar menu at Mcdonald’s. We’re used to paying $150+ per person for a tasting menu in our area. If you roll with the elite, you’ll pay $500+ at the French Laundry. So, what’s the big More…
Our cars have been parked on the street for years. When we first moved into our house in 1989, we parked both cars in the garage. A few years later, only one car would fit. Today, our garage is full of our junk AND our kids’ junk. Every time they move, they “store” some of their furniture in our More…
Peloton announced its fourth round of layoffs today. You know I’m a huge fan of my Peloton bike and I’m still riding 4-5 days a week when I’m not down with COVID. At its peak, Peloton had over 8600 employees, which boggles my mind. Why would they ever need 8600 employees? I did some research in LinkedIn’s Sales Navigator More…
This popped up on my LinkedIn newsfeed this morning. When 82 students at New York University signed a petition complaining that an organic chemistry course was “too hard,” they didn’t ask for the professor who taught the class to be fired. But NYU terminated Dr. Maitland Jones Jr.’s contract, The New York Times reports. The decision has More…
Why are we obsessed with 10Xing everything? Who started this 10X madness? I know Grant Cardone owns the 10X space these days, but who started this obsession? As I skim my swipe email folder and Evernote swipe files, I see countless promotions focused on 10X or scaling your business. These promotions feature the latest hack to leverage Facebook ads, More…
Have you ever taken a marketing 101 class? They tell you to join the conversion going on inside your ideal client’s head. But first you need to describe your ideal client in great detail. I’m sure you’ve heard that a million times especially when you were a marketing newbie. Where do they live? Are they married? Divorced? Do they have children? Did More…
There’s a financial advisor who constantly advertises on the local radio and television: If you lost money in 2008 when the financial and real estate markets collapsed, you need to protect your assets so you don’t lose money when the market corrects. He’s been using the same messaging for years. I get it. He’s all about protecting your assets. Help More…
If you’ve been following me for a while, you know I’ve been spending a lot of time at the dentist lately (I’m about to get my own parking space). I guess the law of attraction is in full force for me. One of the speakers at the Breakthrough Business Mastery Bootcamp was Emily Letran, a dentist who More…
NOTE TO SELF: Never schedule a dentist appointment at 8 AM on a Monday morning after you’ve been speaking at a conference all weekend. A few weeks ago, I broke a tooth eating pasta. How do you break a tooth eating pasta? What can I say? I have a gift. By the way, why do dental problems always happen More…
The butterflies were churning all week. I was very nervous for days leading up to my trip. This wasn’t my first marketing conference, but it was my first with THE MAN. I knew this conference was going to be full of A-list marketers and business owners. I didn’t feel worthy. Imposter syndrome was running rampant through my head. Who am I More…