Tom has been preparing for this conference for over a year. This conference is the Super Bowl of his industry and it’s the first in-person post-pandemic event. Every big name will be there. Tom has been researching his target audience on LinkedIn for months. He knows exactly who he’s looking for and what he wants to say to them. What More…
It’s fun watching my grandson Nathan figure out how to say his first words. He’s so aware of everything around him. As he scans the room, he’s soaking it all in like a human sponge. When something grabs his attention, he emphatically points and grunts. When he sees any truck, he squeals and points like crazy. Occasionally he says the More…
What does the richest man in the world do on a Wednesday afternoon? He carries a bathroom sink into Twitter headquarters. “Let that sink in” Elon Musk announced. Musk has a deadline of Friday to complete his purchase of Twitter, or he’ll be in court next week. Since he announced he was buying Twitter for $43B a few months More…
Blog, Books, News, News Shorts
Happy Birthday to Ultimate Guide to LinkedIn for Business! This is a copy of my book in a bookstore at San Francisco International Airport 10 years ago. My mother was so proud of me, and she carried a copy of my book in the basket of her walker when she was in assisted living. My friends and More…
Are you a football fan? I’ve been a big fan since I was a little kid. This morning I was reading that the Indianapolis Colts benched their new quarterback. Over the past five years, they signed five new quarterbacks and benched every one of them. The coach has his unique system for their offense, and none of these quarterbacks More…
You may be old enough to remember some of these one-hit-wonder bands and songs. ? and The Mysterians – 96 Tears The Knack – My Sharona Norman Greenbaum – Spirit in the Sky Boston – More Than a Feeling One mega-hit then nothing. You probably know some one-hit-wonders from high school. The star quarterback. The basketball star. The star of the high school musical More…
Remember the good old days when we typed (with a real typewriter!) our resume on fancy paper? In addition to a stellar job history, you had to use the latest resume format and print it on heavier stock paper to make a great first impression. Hundreds of paper resumes would arrive on the hiring manager’s desk, and More…
I’m always following other people’s launches to get ideas for my own launches. I’m looking for creative ways to be different. Most of the time I have no idea if the launch was a boom or a bust unless I personally know the person. The other day my friend told me his latest launch was a More…
Creating a killer LinkedIn profile is essential for building your professional brand and advancing your career. To do this effectively, it’s important to focus on incorporating key elements like a compelling headline, engaging content, and strategic keywords that will help you stand out in a competitive job market. To start, you should begin with a strong headline More…
We’re bombarded with content every day. Most of the content is crap. So much so, we’re suffering from newsfeed blindness. We skim over 99% of the content until something snaps us out of our stupor. The gurus told us we need to create content every day, so we followed their advice. They said it’s not about being perfect. It’s quantity over More…