It’s that time of year… “What do you want for Christmas?” “I don’t know” Well, I have a solution for you and the people on your list who run their own businesses. Laura Belgray has declared today Shrimpmukkah! What is Shrimpmukkah? That’s right! Ho ho ho, and happy everything. Instead of a gift guide, telling you what scented candle to buy More…
LinkedIn recently released their latest earnings report. The good news is LinkedIn’s revenue increased 17% year-over-year. The bad news is revenue increased at 40% a year ago. Ad revenue is declining. More good news, engagement has skyrocketed to record levels. LinkedIn is adding more tools to Creator Mode to make your content more interactive. If you use LinkedIn to promote content More…
Next week, I’m speaking at the More Life More Profit virtual event. Today is Giving Tuesday and the event hosts, Tom Matzen and Dannella Burnett are making a special offer. All tickets are only $1 if purchased today, and all proceeds will be donated to Project RePurse. Project RePurse has been a grassroots effort for the last 6 More…
Every day I receive LinkedIn messages offering me qualified leads. Occasionally, I’ll ask them about the leads they promise. Some consider a lead a LinkedIn profile view. Hmmm. Doesn’t sound qualified to me. Some consider a new LinkedIn connection is a lead. Hmmm. Doesn’t sound qualified to me. What exactly is a qualified lead? Here’s a high-level summary of leads. Cold leads are people who More…
Thanksgiving is a time for reflection and appreciation. It’s a time to count our blessings and give thanks for all the good in our lives. For me, that means thanking my friends and family for all their support. I’m thankful for all of you! Thank you for being there for me when I need you. Thank you for your wisdom More…
‘Tis the season for Black Friday Deals. I bet your inbox is full of early Black Friday Deals and teasers for the main event. Scanning my inbox this morning, it seems like the volume of emails has doubled this week. Remember when people would camp out for days in front of stores to be first in line for More…
Conventional wisdom says to build a relationship before asking for the sale. You know I’m not a big fan of “spray and pray” marketing but this one has me rethinking my strategy. Dean Jackson, marketer extraordinaire, has a theory. His theory is backed by years of split testing data. His theory is NOW or NOT NOW. Either someone is ready More…
My recent emails mentioning Elon Musk struck a nerve with some of you. I never knew mentioning Elon Musk would trigger such a response. Personally, I have no opinion of him other than I would never work for someone like him because of his leadership style. In case you missed the emails, here they are: https://tedprodromou.com/leadership-styles-right-from-the-toilet/ In this email, I More…
I used to work at an investment bank and the CEO’s motto was “you can sleep when you die”. When he entered the building, you could feel his presence. Everyone knew “Don was in the house” as he strutted through the front door. Every day, he would walk through the analyst department and grill every analyst. He spent 5-10 More…
The tech world is crumbling right before our eyes. Meta revenues are down 50% and they’re laying off 11,000 workers. Google revenues are down significantly. Amazon is cutting 10,000 jobs. Stripe, Salesforce, Microsoft, and almost every tech firm is laying people off and cutting budgets. The crypto world is reeling from the bankruptcy of FTX where people lost billions of More…