Don’t worry, this is not another post about AI. I was never a big fan of English class. Learning about nouns, verbs, predicate verbs, conjunctions, and gerunds made my head spin. Who cares about diagraming sentences? I remember the homework assignments to write a 500-word essay about a topic the teacher chose. Usually, I had little interest or knowledge More…
How far do you go? What I mean is, how much should you share on social media? Many people share TMI (have you seen what Brittney Spears was posting on Instagram before she abruptly deleted her account yesterday?) It can be tempting to post as much content as possible in an effort to break through the noise. There’s nothing More…
Every day, some people add me to their email list after I connect with them on LinkedIn. They don’t ask permission. They tell me accepting their invitation on LinkedIn gives them permission to add me to their email list. That’s stretching the rules, but you’ll never convince them otherwise. I have a specific email address I use for LinkedIn, More…
On my Peloton ride yesterday, Emma Lovewell was kicking my ass. It was a grueling 30-minute ride. One of the most challenging rides I ever did. At one point, when we were giving max effort, she challenged us to add more resistance AND increase our cadence. I could’ve ignored her and continued my already grueling pace or even More…
“Content is where I expect much of the real money will be made on the Internet.” Bill Gates wrote this in his infamous article Content is King in 1996. Do you remember the internet in 1996? We used slow-as-molasses dial-up modems to access the internet. Content was text-based because there wasn’t enough bandwidth to display images. Viewing video on the More…
You probably don’t remember this. There was a time you had to get off the couch, walk across the room and turn a nob to change the channel on your television. When we changed the channel, we had to readjust our television antenna for each channel. We only had a couple of channels, so we didn’t change the More…
If you follow marketing trends, you’ll notice EVERYONE is jumping on the AI bandwagon. It’s no surprise. Marketers love to jump on the latest trend. So much so, they leverage the short window of opportunity to make as much money as they can and then jump to the next big thing. When I started in marketing, Google didn’t exist. The More…
I took some time off during the holidays. In the past, when I said I was taking time off it meant I only worked a few hours a day. This year I really did take 10 days off. No checking email. No daily emails. No client calls. No work at all. The first few days were hard. It was like trying to eat More…
Let’s be honest. Most of you don’t have a customer avatar or clear target audience. A handful of you have a customer avatar but it’s not bringing in sales. The rest of you target anyone you think is willing to pay you even if they’re not an ideal client. You may have noticed my latest rabbit hole. Researching customer avatars More…
Last year, a new bakery opened in our town. Imagine the best pastries you have ever tasted… The smell. The texture. The taste. The pastries at this new bakery are at least ten times better. The owner is an acclaimed pastry chef, and she uses only the very best ingredients. Everything is handcrafted and made with love. No shortcuts here. Just the best pastries More…