Every day, some people add me to their email list after I connect with them on LinkedIn.
They don't ask permission.
They tell me accepting their invitation on LinkedIn gives them permission to add me to their email list.
That's stretching the rules, but you'll never convince them otherwise.
I have a specific email address I use for LinkedIn, so I ignore most of the messages.
Today, I received a message from a new LinkedIn connection.
Hi Ted,
Wishing you a good day.
It’s my honor to write to you as you are a Senior Business professional. We are B2B Global list providers. Would you be interested in an Email list of any B2B industries?
Are you starting our new relationship by calling me old?
While I'm still processing your insult, you cut to the chase and try to sell me an email list?
I won't share the rest of her email pitch because I don't want to waste your time.
I get it.
She has a sales quota to meet so she's throwing spaghetti at the wall to see if anyone bites.
Cast a wide net because you never know who needs an email list.
Sometimes I reply to messages like this and ask, "Have you ever invested in an offer you received in a spam email message or from a robocall?"
They never reply.
Cold calling and cold email campaigns will generate new business if done right.
But it's a numbers game and you have to accept the fact that 99% of your pitches will fail.
You know I prefer to build relationships with people before asking for the sale.
Slow and steady wins the race for me.
