People rarely provide written recommendations when they apply for jobs these days, so why bother getting recommendations on LinkedIn? First of all, your LinkedIn profile will not be complete until you have at least three recommendations. Getting to the All Star level on your profile is a huge accomplishment and adds a lot of credibility More…
When I was working for a software company as their online marketing manager, we determined our cost per lead from Google ads was around $45 per lead. At first we thought that was high then we did some research and found it was a bargain. What is cost per lead? It’s pretty simple to figure More…
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Podcast: DownloadSubscribe: Apple Podcasts | RSSBeth Granger: Do you know the difference between a hashtag and a handle? ✓ Are you concerned about the lack of a trusted adviser to help navigate the online or social landscape, overwhelmed by all the possible social media platforms, and don’t know where to begin? ✓ Even though your More…
Everyone has forwarded a funny email, or a link to a hilarious YouTube video, to his or her friends. We also forward information we think is important or relevant to our friends. When content is forwarded numerous times, it’s considered viral content. So what makes content viral and better yet, how do we create viral More…
I recently interviewed two consultants for my podcast and I was pleased to see both of them have A+ LinkedIn profiles. I’m not sure where they learned how to optimize their profiles, but they follow my methodology to a tee. Check out the profiles of Erik Luhrs and Karen Yankovich. https://www.linkedin.com/in/erikluhrs https://www.linkedin.com/in/karenyankovich Here’s my review More…
Should you build a professional network that is small, large, or somewhere in between? It depends on what you are selling, whom you sell to, and how much time you want to spend on LinkedIn managing your network. Open Networking Being an Open Networker gives you a lot of opportunities to connect with others, More…
Special guest Devin Galaudet, one of the top travel writers, shares his story about how he transitioned from a low-stakes gambler, antique store owner, and assistant picture editor to a full time travel writer. Oh by the way, Devin plans to marry his wife Morgana 100 times in 100 countries! Watch the video to see More…
LinkedIn released it’s long awaited, new mobile app yesterday and it was worth the wait. The new mobile app provides a similar experience to the desktop version which is refreshing. As LinkedIn rolled out updates to their desktop version, the experience was completely different from the mobile experience. It was frustrating having to learn how More…
Yes it’s true. LinkedIn Groups has a new look. Today when I logged into LinkedIn and navigated to Groups, my jaw dropped. Groups has fresh, new look. Here’s a short video showing you what’s new. What do you think of the new Groups look?
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We’ve all put our foot in our mouth and said the wrong thing to someone. I’m sure it was embarrassing and you may have heard about it from a few people, who overheard your misspoken comment. It probably went no further than the few people who were in the room when you made More…