Dean Jackson, yes that Dean Jackson, the marketing legend, was one of the speakers at Copy Chief Live. Those of you who follow me know I’m a huge fan of Dean Jackson’s 9 Word Email (Google it if you’re not familiar because it’s a game changer) Dean is always innovating and testing new marketing and sales processes. At More…
It’s become common practice for LinkedIn “experts” to recommend you send 50 invitations to connect every day. They recommend 50 invitations a day because they’ve determined this is the “magic number” which lets you stay below LinkedIn’s radar. “Sales is a numbers game and if you connect with enough people on LinkedIn you will eventually make a More…
I just returned from Copy Chief Live in St. Petersburg, Florida. I’m not a copywriter by trade, but copywriting is an essential skill for marketing my business. Copy Chief Live was three days of awesome presentations (not sales pitches) from the best of the best in the industry. The attendees at the event were also the best More…
Here’s a brief overview of LinkedIn advertising. LinkedIn advertising has so many new options so I’m going to create a new course Intro to LinkedIn Advertising for my next online class in Digital Marketing Classroom.
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On October 17, 1989 I left work at 3 PM to meet with my realtor and a contractor to inspect the house we were buying (the house we live in today). At 5:04 PM we were standing in front of our house discussing the inspection and we felt a little rumble, like a bus or truck More…
There are lots of ways to share content on LinkedIn. Some work better than others so you have to test to see what works best for your content. Here are a few ways to share your content on LinkedIn. 1. Start a Post from your personal LinkedIn account. Up to 1300 characters so keep it focused. 2. Post an More…
LinkedIn recently added an Intro section to your profile where you can add skills and services near the top of your profile. Why should you add skills and services? If you are a consultant, coach, or service provider, adding your skills and services into your profile can help you rank near the top of LinkedIn search results. More…
Get Mind of a Champion for 50% off through August 31stUse code “MOC-INTRO” thru 8/31/19 to Save 50%!!!!For over four decades, Chris Natzke has been a dedicated student and teacher of the martial arts, achieving the rank of 7th Degree Black Belt/Master Instructor, ranking him in the top 1% of all martial artists in the More…
Everyone is jumping on the LinkedIn bandwagon these days because they think it’s easy to sell to your LinkedIn connections. I speak at events and teach LinkedIn to thousands of business professionals every year and LinkedIn is still a mystery to most people. Most still think it’s an online resume site. Others see LinkedIn as More…
I’ve been a big fan of Sales Navigator for years and it’s a mandatory tool if you are using LinkedIn to generate leads. Occasionally my clients will balk at the investment and I ask them what a new client is worth to them in dollar value. I then ask them “if you could close one more More…