I know you're tired of playing cat and mouse with LinkedIn.
Every time we find a reliable way to get eyeballs on our content, LinkedIn changes the algorithm.
LinkedIn Pulse used to be a gold mine.
LinkedIn Articles worked for a while.
Native videos broke records.
Text posts with images worked for a while.
Not linking to external sites boosted views until...
You get it.
We spend a lot of time creating content to build trust.
Problem is, most of our content goes unnoticed unless we're willing to pay the piper and run ads.
Over the years, I've tried many tactics to get views.
I even crossed the line a few times using questionable software to game the system. A few days in LinkedIn Jail cured that bad habit.
As I mentioned yesterday, Fortune 500 companies have a distinct advantage,
They have thousands of employees who boost the company's social media posts.
Adobe, Salesforce and even LinkedIn have software designed to boost social media posts.
It's like pouring gasoline on the fire. Thousands of employees boost social media posts in a short period of time. This is how they create viral content.