Welcome to Beyond the Boardroom – August in Review. Each month I will write a summary of my almost-daily emails where I highlight the possibilities and opportunities awaiting those stepping away from corporate life. First up: Exposing the Truth: How LinkedIn “Gurus” Are Hacking the System – August 1 The latest LinkedIn hack gives you thousands of content More…
Almost all of my business comes from referrals.
You know I joke about my Rolodex being my best lead generator but it’s true.
If you do something to serve other businesses, reply and tell me about your business.
Don’t forget to include your contact info, and maybe we can chat if you look like a…
When I finished my coaching certification in 2001, I knew absolutely nothing about marketing or networking. One of my coaching mentors said I should start attending local networking events. A few days later, my former boss from Cellular One told me about a new networking group his consulting firm started. I attended one of the first meetings of More…
When I finished my coaching certification in 2001, I knew absolutely nothing about marketing or networking.
One of my coaching mentors said I should start attending local networking events.
A few days later, my former boss from Cellular One told me about a new networking group his consulting…
When I started in marketing 20 years ago, I thought I needed to learn everything. Automated lead gen systems didn’t exist so I learned HTML, copywriting, Google ads, Facebook ads, social media, and SEO. I was a jack of all trades and pretty good at some skills but I always felt I had to learn more before More…
I’m reading an interesting article in Harvard Business Review. Many repetitive jobs will be replaced by AI in the coming years (this has been happening in manufacturing for decades.) The average half-life of skills is now less than five years and as low as two and a half years in some industries. What do we do with good More…
A few months I realized our hot water heater was 25 years old. Mr. Proactive thought it would be a good idea to replace it before disaster struck. I called a few local plumbers to get an estimate. The first plumber surveyed the situation and gave me a quote of $5000. Stunned, I told him I’d get back to More…
Ever make an incorrect assumption? When the dot com crash hit, I thought I would bounce back quickly. For 20 years, my skills were in high demand, so finding a job was easy. I didn’t realize the dot com crash changed everything. There were no jobs for 40-ish network managers making six figures. It took me time to realize my More…
Blog, Books, News, News Shorts
You would laugh at me if I sat down at the piano. I always wanted to play an instrument. I tried drums. I tried piano. I tried guitar. I even sucked at playing the recorder in 4th grade. For some reason, the musical part of my brain doesn’t work. Playing an instrument is a monumental struggle for me. When Tom Ruwitch suggested we More…
I’ve been playing this marketing game for over 20 years. Marketing 101 teaches you how to create your ideal client persona or ideal prospect. I was watching a video from Jon Benson, and he talked about focusing on your ideal buyer. It hit me like a ton of bricks. Wouldn’t it be better to focus on your ideal buyer More…