When I finished my coaching certification in 2001, I knew absolutely nothing about marketing or networking.
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One of my coaching mentors said I should start attending local networking events.
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A few days later, my former boss from Cellular One told me about a new networking group his consulting firm started.
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I attended one of the first meetings of the Bay Area Consultants Network ready to land my first coaching client.
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The meeting started with everyone at each table sharing their elevator pitch.
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Elevator pitch?
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I started to sweat.
What is an elevator pitch?
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What am I going to say?
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Finally, it was my turn.
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“I'm Ted Prodromou and I'm a life coach.”
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Nobody knew what a life coach was in 2001.
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“I help people…”
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I didn't know what to say next.
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They didn't teach me this in certification.
I sat there in silence, waiting for something brilliant to come to me.
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It never did.
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Finally, someone asked me what I did before I was a life coach.
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I told him I was in tech and was starting a new career as a life coach.
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The timer went off and I was off the hook because my turn was over.
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I've never been so embarrassed.
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Needless to say, I had a lot to learn about marketing and networking.
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Twenty years later, I'm still learning about creating crystal-clear offers (thank god elevator pitches are out of fashion these days).
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Today, grabbing attention and communicating your offer is harder than ever.
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How do you convince someone to stop scrolling and read your content?
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The biggest mistake I see today is people trying to sell their product or service in a social media post.
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Years ago, Perry Marshall taught me to focus on selling the click, not selling your product or service.
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The goal of an online ad or social media post is to get someone to stop scrolling and click on your content.
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The content leads them to your landing page where you share your offer.
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If your offer is crystal-clear, people will take the next step of your sales process.
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Remember, sales is a step-by-step process.
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Would you like help creating your crystal-clear offer?
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>>> Grab a laser coaching session and together we'll create your can't miss offer​
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I'm offering a two-for-one bonus this week.
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Get two laser coaching sessions for the price of one.
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Ted
P.S. If you know someone who needs help with their offer, please forward this message to them.
Together, we can rid the world of unclear offers.
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