When I finished my coaching certification in 2001, I knew absolutely nothing about marketing or networking. One of my coaching mentors said I should start attending local networking events. A few days later, my former boss from Cellular One told me about a new networking group his consulting firm started. I attended one of the first meetings of More…
When I finished my coaching certification in 2001, I knew absolutely nothing about marketing or networking.
One of my coaching mentors said I should start attending local networking events.
A few days later, my former boss from Cellular One told me about a new networking group his consulting…
When I started in marketing 20 years ago, I thought I needed to learn everything. Automated lead gen systems didn’t exist so I learned HTML, copywriting, Google ads, Facebook ads, social media, and SEO. I was a jack of all trades and pretty good at some skills but I always felt I had to learn more before More…
I’m reading an interesting article in Harvard Business Review. Many repetitive jobs will be replaced by AI in the coming years (this has been happening in manufacturing for decades.) The average half-life of skills is now less than five years and as low as two and a half years in some industries. What do we do with good More…
A few months I realized our hot water heater was 25 years old. Mr. Proactive thought it would be a good idea to replace it before disaster struck. I called a few local plumbers to get an estimate. The first plumber surveyed the situation and gave me a quote of $5000. Stunned, I told him I’d get back to More…
Ever make an incorrect assumption? When the dot com crash hit, I thought I would bounce back quickly. For 20 years, my skills were in high demand, so finding a job was easy. I didn’t realize the dot com crash changed everything. There were no jobs for 40-ish network managers making six figures. It took me time to realize my More…
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You would laugh at me if I sat down at the piano. I always wanted to play an instrument. I tried drums. I tried piano. I tried guitar. I even sucked at playing the recorder in 4th grade. For some reason, the musical part of my brain doesn’t work. Playing an instrument is a monumental struggle for me. When Tom Ruwitch suggested we More…
I’ve been playing this marketing game for over 20 years. Marketing 101 teaches you how to create your ideal client persona or ideal prospect. I was watching a video from Jon Benson, and he talked about focusing on your ideal buyer. It hit me like a ton of bricks. Wouldn’t it be better to focus on your ideal buyer More…
I first heard it from Dan Kennedy. “Good enough is good enough.” “Ready, fire, aim,” the gurus tell us. Don’t spend hours making your product perfect. Start selling then make adjustments. Just get it out there as soon as possible. The gurus talk about the path an airliner takes. The plane never flies straight. The pilot is always correcting its course (computers do More…
Every day someone asks me what’s working on LinkedIn. I ask them what they’re trying to accomplish on LinkedIn. Some say lead generation. Some say they want more exposure. They all say they want more clients. I ask about their LinkedIn strategy. “I don’t have a formal LinkedIn strategy.” “I log in a few times a week, search for job titles and More…